Videographer for tech start-up

Our company wants to explore new ways of sharing our app through social media in the form of storytelling. We would like to collaborate with students to create videos that explain our service. The videos will seek to tell stories of our company’s journey, customer journey and commercials creatively.

Creating Graphic Design Assets

Our company has an amazing brand identity and we are looking to have more design assets created as we grow. This may involve: Following our branding guide, including fonts, colors, logo usage and imagery to be used. Meeting with team members to evaluate the brand assets that need to be created, or making any necessary revisions to existing assets. Designing and presenting the thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide Executing the full designs for each branding asset using Canva, based on the approved thumbnails.

Mobile App UI / UX Design & Prototype

We currently have a partial prototype in Figma, and would like to complete it with additional wireframes that reflect different use cases. The branding and general UI are done, although there is room for creative ideas. Tasks may include: Conducting background research on our existing web application for the product. Identifying key areas of our current product and how they might translate to a mobile application. Creation of a screen by screen UX / UI prototype of a native mobile application which can be used on both iOS and Android Designing a dashboard screen based on the IU of the mobile application

Mobile App UI / UX Design & Prototype

We currently have a partial prototype in Figma, and would like to complete it with additional wireframes that reflect different use cases. The branding and UI is done, although there is room for creative ideas. Tasks may include: Conducting background research on our existing web application for the product. Identifying key areas of our current product and how they might translate to a mobile application. Creation of a screen by screen UX / UI prototype of a native mobile application which can be used on both iOS and Android

Pricing Model Development & Strategy

We would like you to develop and test a series of pricing model options and present an effective data-based pricing model recommendation for our soon to be introduced mobile application. You should conduct primary and secondary research to confirm your recommendation is validated by our target customer in this market. To accomplish this, we believe you will need to conduct the following research: Our organization’s costs, target customer, revenue targets, and business goals. The competitive landscape of our product. Organizing focus groups, surveys, and/or customer discovery interviews to get input and feedback on potential pricing models. We plan to enter market in Q1 2024 with a data-based pricing strategy so that we can have a successful launch.

Product Launch & Market Strategy

At eeva, we are about to launch a revolutionary household management application and we need your help in determining the best way to do this. Where do we launch, how do we launch, and how do we go about making the biggest splash with very limited resources. Where should we launch in both Canada and the US? What is the total market size for this opportunity? How do privacy laws complicate the launch and should we not target specific areas because of these laws? With whom should we partner for our launch, and how much will this realistically cost us? We launch in Q1 of 2024 and we need to prepare for the launch with as much data as possible in order to ensure a successful launch.

Engage and Grow Social Media Presence

The goal of this project is grow eeva's community engagement by creating and posting content on our two most active social media channels, Facebook and Instagram, and engaging with the community. This will involve several different steps for the students, including: - Researching and creating content that is relevant to our target audience. - Posting on-brand content on our social media channels. - Engaging with our community in a meaningful way. - Developing strategies to increase our followers. - Tracking and analyzing our performance on social media.

digital marketing internship

We’re looking for a team of students to help us research, plan, ideate and create the content implementing strategies to increase awareness and nurture engagement. The goal is to grow the eeva community.

digital marketing intern

We’re looking for a student to help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement. The goal of this content is to grow the eeva community.

digital marketing intern

We’re looking for a student to help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement. The goal of this content is to grow the eeva community.

User Research & UX Analysis

We are an early-stage startup focused on the development of a home management app. We are currently developing the UX of our prototype through wireframes and we want to use design thinking and user feedback to update prototypes that will be used to develop the application. *** An NDA and a waiver will be required from the students undertaking this project.

Researching Grants and Funding Opportunities

You will be responsible for searching for, researching and applying to relevant grant and funding opportunities on behalf of the organization and the founders.

User Research & UX Analysis

We are an early-stage startup focused on the development of a home management app. We are currently developing the UX of our prototype through wireframes and we want to use design thinking and user feedback to update prototypes that will be used to develop the application. *** An NDA and a waiver will be required from the students undertaking this project.

User Research Study

We are looking to have students conduct usability tests with potential users, in order to test our latest prototype for our app launch. We will provide some user contact information. Students will be responsible for: Having users sign a consent form Interview scheduling Developing a script for the interview Conducting the moderated interview remotely Writing the user research plan Analyzing the results and defining the solutions Following up with the users to thank them for their participation

Artificial Intelligence & Machine Learning Application

We are a start-up and looking to incorporate machine learning in the near future. We would like to collaborate with students to see how we could apply the latest AI and machine learning techniques to our dataset to gather new and exciting insights that our organization can leverage and that can benefit our users. We would like a group of students to analyze what our dataset will look like, apply AI, ML and data modelling techniques, and come up with some potential applications for how we can apply AI within our organization. This will involve: Conduct background research on our product development and the dataset. Conduct research into the latest AI and ML techniques and how they could be applied to our data. Developing a ML / AI model which provides some sort of unique outcomes or insights into our data such as recommendation algorithms, predictive analytics like lifetime values, fraud detections, classifications, or other.

Digital Ad Strategy & Creation

We want students to help us develop a digital ad strategy to grow.

Social Media Strategy & Content Creation

We want students to help us develop a digital marketing strategy to grow and engage our target market. We will be targeting several social media channels and would like to work with a team of students who will work collaboratively to build a comprehensive social media marketing calendar and other strategic tools. We would like students to help us with creating a calendar and creating content that is aligned with our vision, mission, and sector. We will ensure the students have a clear understanding of what these elements are for our organization. Using our branding guidelines, students should be able to create basic graphics for social media using Canva.

Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us, based on our goal to increase traction. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use? What KPIs should we track to measure success?

New SaaS Launch

eeva is a B2C SaaS product that will be launching in 2022. It will be a first mover in the industry, and we would like to work with students to come up with recommendations for the development of the service. Students should be prepared to: Conduct a competitive analysis Market segmentation, targeting, and positioning. Provide recommended marketing strategies and budgets Present findings and final recommendations at the end of the project.

App Development - Discovery

We are going to be building and launching a new B2C app, and would like to work with students for the Discovery phase of the project. Students should be prepared to: Holding a discovery meeting to understand the needs. Interviewing users to gather applicable design specs. Conduct user testing to understand and optimize existing design challenges. Provide a feature list and technical architecture for the application. Present their findings and prototype at the end of the project.

Competitor and Market Analysis

Details As a PaaS company, we are building an online platform for households. We aim to provide them with a robust residential digital home and life management platform that empowers parents and homeowners to manage all the details about their family and home. We've done preliminary market research, but we believe we should conduct more scalable and professional research before building it. We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within the industry. It’s also important for us to have a better understanding of our competitors to develop clarity on our competitive advantages and optimize our marketing strategy. This analysis will provide a helpful direction on fine-tuning our product design in order to ensure that we adequately meet the market need. If identified, the analysis result should indicate that any features are demanded but missed by the current competitors. This information is an excellent input of our product design, and it will also be the key message we will utilize when promoting our product launch. This project should include: Target market research Industry size and market potential Target customer segment interviews and surveys Competitive landscape, including n identification of our current competitors An identification of potential future competitors (eg. a large company in a similar industry who may enter the space) The creation of a matrix identifying features shared across the companies and those that are different. A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis. Proposed strategic positioning of our brand We will give you access to organizational assets to support this project. We can suggest names of competitors to research. Objective We hope to gain a comprehensive understanding of our target audience and the competitors in our space, and how we can differentiate ourselves through our product/service offering, and our messaging. We would like to understand our customer base through interviews and surveys with our primary customer segment to gather insights into buying willingness, expectations, and experiences with our competitors. Successful outcomes include a market research report with the above analysis and recommendations.