Marketing Plan

Our company advertises our products online. We hope to revamp our marketing strategy to attract more customers. We want students to help us build a marketing plan to grow and engage our target market. This will involve several different steps for the students, including: Familiarizing themselves with our current marketing goals and strategies. Researching how customers perceive our brand and marketing. Recommending new channels we should use for promotion. Identifying an appropriate budget for advertising. Bonus steps in the process would also include: Recommending updates to our messaging that can better explain our value proposition.

Website Development

Our company advertises our products online. We hope to create a website to attract more customers as well as implement an appointment scheduling software. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.

Online Website Design

Our company advertises our products online. We hope to gain a renewed understanding of the features and design that our target market would expect in our website. We would like to collaborate with students to produce a design prototype informed by real customer input and feedback that we can bring to a developer for implementation. This will involve several different steps for the students, including: Conducting user interviews and research on our industry, our target market, and desired website features. Designing a wireframe prototype for our website and mapping out user interactions. Documenting the design process and any additional insights that emerge. Testing the prototype with customers and surveying for feedback. Refining design ideas with input from experts and customers. Prototyping multiple versions of a design that includes the desired website features.

Appointment Scheduling Software

I would like to make the appointment scheduling process more convenient and flexible for my customers with an online software. I would like to collaborate with students to develop an improved appointment system. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, products and services. Researching scheduling software options and their features. Selecting the best technologies for our appointment scheduling and recommending plans for implementation. Recommending new features to include in our appointment scheduling system. Gathering information from clients before the appointment Bonus steps in the process would also include: Recommending improvements to our internal scheduling system.