Digital Marketing-Website Search Engine Optimization (SEO)

We are looking for passionate student(s) who can help our website organically rank on Google and to assist us with a digital marketing plan to reach a larger audience of potential clients. OBJECTIVES — To be the top ranked result for keywords relating to our industry and location. Increase organic website traffic significantly. TASKS — Keyword Research to find profitable and rankable keywords (short and long tail) Optimize website's meta descriptions, backlinks, page titles, image Alt tag, content, and consistency of information Optimize the backend SEO aids available through Squarespace Submission of website to search engine for instant indexing DELIVERABLES — List of long and short tail keywords List of suggested content (articles, blog post, etc.) to help ranking SEO Strategy plan with relative documents (this will help the founders continue with the implemented strategy beyond our time together)

Market Research Strategist

Our wedding photography company is seeking to advance and grow. We have recently returned to Toronto after living abroad for many years; therefore we want to better understand our target market and audience as well as the overall wedding photography market so we can uniquely position ourselves within our industry. The research will include: Target market research Industry size and market potential Competitive landscape Strategic positioning of our brand We are seeking a marketing research student who can effectively analyze the above research and make valuable recommendations to our company in order to move forward in a saturated market.

Website Search Engine Optimization (SEO) - Level UP

We are looking for passionate student(s) who can help our website organically rank on the first page of Google. OBJECTIVES — To be the top ranked result for keywords relating to "Toronto Wedding Photography/Photographers" Increase organic website traffic TASKS — Keyword Research to find profitable and rankable keywords (short and long tail) Optimize website's meta descriptions, backlinks, page titles, image Alt tag, content, and consistency of information Optimize the backend SEO aids available through Squarespace Submission of website to search engine for instant indexing DELIVERABLES — List of long and short tail keywords List of suggested content (articles, blog post, etc.) to help ranking SEO Strategy plan with relative documents (this will help the founders continue with the implemented strategy beyond our time together)

Website Redesign, Development & SEO Optimization

We are looking for a motivated and knowledgeable individual or group of individuals to redesign our company's website with an updated aesthetic! We specialize in timeless and elegant wedding photography for an upscale clientele both in Southern Ontario and European wedding destinations. The online representation of our brand requires well thought out design and must appeal to both markets. Our new website will also include a new feature; an e-commerce page selling fine art travel prints. Our objectives with this projects are: -Updated and fresh look to our branding to appeal to our target market (including logo, fonts, etc.) - The re-design & development of our company's website, including consistent branding and optimal user experience -Design and optimize E-commerce page - On-page and off-page SEO - Content SEO -Technical SEO - An all encompassing audit and optimization of e-commerce page of website - Additional CSS and JavaScript coding when necessary