Atlantic Women's Venture Foundation/Sandpiper Ventures - Marketing Plan

PROJECT DESCRIPTION: Atlantic Women’s Venture Foundation/Sandpiper Ventures - Venture for Canada Marketing, Communications Planning Project Mentor: Sarah Young Skills : Communication, Analytical capabilities, Problem-Solving, Teamwork Students will work to help Sandpiper position its brand for the second phase of its fundraising efforts and to pursue next round of investments. Sandpiper is seeking support to assist with the development of brand strategy and brand voice to support marketing communications initiatives including: KEY PROJECT ACTIVITES: Research Develop audience profiles Analyze current market trends and collect information on potential customers and competitors Research best practices and trends Research event, profile, and sponsorship opportunities Draft a content strategy plan and calendar for Sandpiper Develop content Assist with content development including social media posts and blog posts Interview staff, founders, or industry experts for content creation Development of marketing materials and templates Draft slide decks for pitch presentations Draft website content Drafting guidelines for incoming enquiries and responses to target audiences Develop email templates What are the deadlines and important milestones? Weekly deadlines What are we doing to measure success? We will measure by quality of work (creativity, aligned with marketing plan) Can components of this be assigned individually as students may span various time zones? Yes, projects can be assigned individually Is the project appropriate/accessible for all levels of study? Yes Ideal roles & responsibilities: Students interested in Marketing, Communications, Journalism, Public Relations Students with solid research & writing skills

Marketing Plan - Atlantic Women's Venture Foundation/Sandpiper Ventures

Atlantic Women’s Venture Foundation/Sandpiper Ventures - Venture for Canada Two students @ 70 hours/each Project Start Date: August 18th Marketing, Communications Planning Project Mentor: Sarah Young SKILLS: communication, analytical capabilities, problem solving, teamwork Project description and objectives Students will work to help Sandpiper position its brand for the second phase of its fundraising efforts and to pursue next round of investments. Sandpiper is seeking support to assist with the development of brand strategy and brand voice to support marketing communications initiatives including: · Research § Develop audience profiles § Analyze current market trends and collect information on potential customers and competitors § Research best practices and trends § Research event, profile, and sponsorship opportunities · Draft a content strategy plan and calendar for Sandpiper § Develop content § Assist with content development including social media posts and blog posts § Interview staff, founders, or industry experts for content creation · Development of marketing materials and templates § Draft slide decks for pitch presentations § Draft website content · Drafting guidelines for incoming enquiries and responses to target audiences § Develop email templates What are the deadlines and important milestones? · Weekly deadlines What are we doing to measure success? · We will measure by quality of work (creativity, aligned with marketing plan) Can components of this be assigned individually as students may span various time zones? · Yes, projects can be assigned individually Is the project appropriate/accessible for all levels of study? · Yes What are the skills and educational background needed? · Preference for Marketing, communications, journalism, PR students Are there hard skills required – Good writing skills, research