Cultural Event Centre Business Strategy Development

Ubuntu - Mobilizing Central Alberta is seeking a comprehensive business strategy for a small cultural event centre aimed at fostering community engagement and cultural appreciation. The centre will host various cultural events, workshops, and exhibitions, serving as a hub for local artists and cultural enthusiasts. The project involves analyzing the current market landscape, identifying potential target audiences, and developing strategies to attract and retain visitors. Learners will apply their knowledge of business strategy, marketing, and cultural studies to create a plan that aligns with the centre's mission of promoting cultural diversity and inclusion. The goal is to ensure the centre's sustainability and growth while enhancing its role as a cultural landmark in Central Alberta. Key tasks include: - Conducting a SWOT analysis of the cultural event centre. - Identifying key market trends and audience demographics. - Developing marketing and outreach strategies. - Proposing revenue generation and cost management plans. -Develop a strategy to attract and retain employees

Equity, Diversity, and Inclusion Project

The philosophy of Ubuntu guides us – “We are all connected. What affects one affects us all.” Mobilizing Central Alberta in creating justice and equality for all. To promote full and equitable participation of individuals and communities of all origins. We’d like the students to help us identify where we can have an impact. Project: Ubuntu runs workshops with communities and organizations in Central Alberta that are looking at improving their commitment to equity, diversity, and inclusion. As a small organization, they provide initial guidance to support the group in developing an action plan. They would like support in developing follow up resources to help the groups develop their internal capacity to continue their efforts and work on achieving their action plans. A sample project for this partner may be a resource kit for a library to develop programming for different age and community groups to facilitate engagement with equity, diversity, and inclusion. It may include suggested reading lists, guiding questions, templates for buttons for participants, poster templates, etc.

Central Alberta 40 Collective

Positions available: 6 (2 teams of 3) We want to expand our product offering with a new design. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. How do we establish our brand: Build awareness, acquire customers, and defend any early success? We are looking to gain alternative perspectives on potential marketing tactics and better understand the market. Central Alberta 40 Collective: Highlighting equitable representation of 40 QT/BIWoC through an intersectional lens, inclusive of trans and nonbinary people to create “The Central Alberta 40 Collective Project”. The Central Alberta 40 Collective project will be reflected through three pillars. The impact of the project will amplify the voices of those often silenced in a way that cannot be ignored. To create a dialogue and discussion within our community in a shared space to address racism, sexism, ableism, and prejudice. Pillar 1 - CONNECT: Hold space (Café’s) for QT/BIWoC to connect, in meaningful ways in an inclusive environment. To unpack, learn, unlearn and express their thoughts on topics that directly affect their identity and wellbeing. To create organic conversations to become stakeholders on gender equitable issues through support and mobilization. Conversations will start with land connections and learning about the history of the land we are on Treaty 6 & 7 in solidarity with the Indigenous community partners. Pillar 2 - CREATE: Data and information collected from pillar one will be used to amplify the needs, wants and stories of the collective. In this phase we will empower their own stories and develop a digital campaign and educational exhibit presentations. To become mobilizers through speaking engagements and art. Pillar 3 - CULTIVATE: Using the collective knowledge from Pillar two we will share the voices of QT/BIWoC across Central Alberta through educational and advertising campaigns, public speaking, community engagements. The results will be shared with local decision makers to create accessible, equitable policies, to foster deeper conversations around gender equity and highlight the disparities in the systems in the services that directly affect diverse QT/BIWoC in Central Alberta. * Develop digital marketing strategy for the project by using inclusive language, tracking changes in supply and demand, identifying clients and monitoring the requests. * Plan and execute, SEO/SEM, database marketing, email, social media, and display advertising campaigns. * Designs, builds, and maintains our social media presence. * Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed. * Measures and reports performance of all digital marketing campaigns and assesses against goals * Identifies trends and insights, and optimizes spend and performance based on the insights. * Brainstorms new and creative strategies through digital marketing for the project. * Plans, executes, and measures experiments and conversion tests. * Utilize strong analytical ability to evaluate clients experience across multiple channels and customer touch points. * Identifies critical conversion points and drop off points and optimizes user funnels. * Completes digital marketing requirements by scheduling and assigning and following up on work results. * Develops digital marketing providing information, educational opportunities, and experiential growth opportunities. * Developing a digital campaign, educational exhibit presentations, advertising campaigns. Creating the website.

Social Inequality Project

Create resource document to provide information quickly and effectively on prejudice and racism in rural areas in Alberta. Students will find, gather, and report on information from a variety of sources (academic sources and grey literature) and develop a workshop (and related materials) to inform relevant stakeholders about key research findings and considerations on this topic. The document will be used as a resource to assist addressing racism and prejudice by creating awareness and, ultimately, policy change. Although not limited to the following, students will: a)            Design workshop materials that focus on creating an awareness of and ways to address the social issue of prejudice and racism (consider target audience to be individuals in rural Alberta communities and in Alberta more generally) b)            Workshop materials will include key background and contextual information about the social issue. c)            Workshop materials will provide information on ways to promote (e.g., promising/best practices) equity and inclusion for BIPOC communities in order to address the social issue (e.g., policies, resources, initiatives, programs, strategies, educational materials). We have a vibrant BIPOC youth council and are asking that the youth co-chairs of this council contribute to developing the workshop.