New Product Marketing

Our company advertises thousands of products online. We would like to revamp our marketing as we have recently developed a new product. Together with our marketing team, we would like students to design new promotional material for this new product. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Assessing our existing marketing strategy and efforts. Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison.

Video Production

Job Description: Music Video Production Team Needed We’re seeking talented and passionate individuals to join our production team for an upcoming music video project . This is an exciting opportunity to collaborate on a creative project with a dynamic team. We are looking for professionals across multiple roles to bring this vision to life. Roles Needed: VFX Artists Create stunning visual effects to enhance the music video’s cinematic appeal. Must be proficient in industry-standard software (After Effects, Nuke, Blender, etc.). Experience in compositing, CGI, and motion tracking is a plus. Video Editors Seamlessly edit footage to match the rhythm, style, and energy of the music. Proficiency in Adobe Premiere Pro, Final Cut Pro, or similar tools is required. A strong understanding of pacing, color grading, and storytelling is essential. Gaffers Oversee and manage lighting setups to achieve the desired mood and tone for each scene. Work closely with the director and cinematographer for precise lighting execution. Stylists Curate wardrobe and styling to reflect the video’s theme and artistic vision. Strong knowledge of current trends and ability to think outside the box is key. Hair and Makeup Artists Design and execute hair and makeup looks for talent that align with the creative direction. Must be versatile and able to work under time constraints. Producers Manage the project’s logistics, including schedules, budgets, and coordination between departments. Experience in music video or film production is highly desirable. Sponsors We are open to sponsorship collaborations with brands that align with the project’s vision. Sponsors will receive prominent placement and recognition in the music video and related promotional materials.

Creating Graphic Design Assets

Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book. This may involve: Creating a new branding guide that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset using Canva, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide.

Survey Creation

Our company advertises thousands of products online. The main problem we are trying to solve is to garner more user feedback through users’ experiences. We would like to understand our strengths and areas of improvement from a customer perspective. We would like to collaborate with students to develop a survey that can generate accurate data for future decision-making. This will involve several different steps for the students, including: Conducting background research on our products and customers. Researching platform options to conduct the survey. Identifying the most suitable survey platform for our company. Recommending multiple-choice and short-answer questions to gauge customer opinions. Bonus steps in the process would also include: Testing and improving the questionnaire based on feedback.