- Description
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CareerNiche is the Pioneer in the brand new category of Professional Career Transition Marketing and Organizational Change Management. We perform in the b2b Outplacement Coaching, Training and Consulting Services with Enterprise level Corporations and b2c Career Transition space for job seekers and career driven individuals. On the consumer (b2c) side, we are there for the lifelong career journey, helping driven, career - focused individuals who want to turbocharge their career success through proper personal branding and self-marketing for career, life and work advancements and transition. We prevent clients from living someone else's dreams for their future or being in a job or industry that no longer excites them. Next, with regard to career advancement or job searches or pivots from corporate to entrepreneur, we are there for client's entire career life cycle. CareerNiche recognizes the blurred lines between employees toggling between freelancers or contract gigs. We help clients gain a real advantage. You can help change our clients' careers and lives after job loss.
We are looking to produce our first PR Campaign the second half of 2024. - Number of employees
- 2 - 10 employees
- Year established
- 2004
- Company website
- http://www.careernicheoutplacement.com
- Categories
- Marketing strategy
- Industries
- Business services Consumer goods & services Education Human resources & recruitment Marketing & advertising
Recent projects
Market Expansion Research
We are ready to take our business to the next level. Presently we only exist in one market but it’s time to grow! Our company requires some assistance is assessing our customer landscape outside of our current territory within Canada and Michigan USA. We want to learn more about customer’s expectations and behaviours in suggested new regions. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision. Our specific need is an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list. To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered? We would like this to be partnered with some primary data collection; surveys and research into our present and future consumer to gather insights into buying behaviours and expansion expectations. These should supplement the location recommendations.
Digital Content Creation
Internships - 4 Students or 2 Teams of 2. Student group projects - 4 teams of 3 to 5 students from various schools. We would like students to help us with creating content that is aligned with our vision, mission, and values of every job seeker deserves the best opportunity to find valued employment. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Help us create Lead Magnets using PLR for the start of a massive sales campaign for b2b and b2c service lines. Help with digital content marketing from a video and written perspectives for edutainment purposes for various target market segments by Psycho-graphics, Demographics, and Geographic specific based roll out in Canada and the USA. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.
Social Media Strategy - b2c
Prefer to get our company exposure on Social Media for b2b and B2C for our Career Transition service company for the Canadian market to start. The strategy is for the b2c marketplace for nurturing brand awareness in various target audience segments. We require Student Course Teams - 1 Team any size Interns like Level-up - 4 students.
Career Coaching Certification - Training and Development Module
Level-Up anytime 2024 - Internship Positions available: 15 Individuals for the Level-Up program Willing to accept take University or College Projects. Be involved in the development of a new type of Career Coaching Certification. This involves Research and Development of a competitive program to select best practices and unique positioning to develop full courses and or modules. CareerNiche Inc. is a growing HR boutique transition firm that assists with Employee training, and coaching (both one on one and group coaching on zoom and with career masterminds). You will develop piece of an exciting new Career Transition approach that is new to the marketplace. You will learn about the 140,000 plus person coaching industry in North America . You will help create a multifacted Coaching Program that will help move the industry forward especially with the layoffs happening now. Each module of the coaching program will help transform tens of thousands of peoples lives and career for the future.