Channel B - Digital Content Strategy and Implementation

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: We would like students to help us with creating content that is aligned with our vision, mission, and sector. We are just beginning our digital media strategy and have yet to fully engage with a website, LinkedIn, Facebook, etc. Funding Essentials helps organizations and businesses understand the project funding options within their industry, such as RFP's, grant funding, contribution agreements, and low-interest financing. We perform industry research, competitor analysis, and we write business plans. We also develop technical documents and reports for compliance and governance projects. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Content creation and design (Canva, MailChimp) Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with advancing our digital media strategy across platforms: website (Wix), LinkedIn, Facebook, etc. Identify improvements and make suggestions on future projects

Virtual Internship Opportunity: Business Administration/Development

Our organization is able to offer a virtual internship opportunity for 1-3 students. The primary focus for the student will be: Identifying and creating grant funding application packages for Canadian entrepreneurs, start-ups, and not-for-profits/charities. In addition, there will be opportunities along the way to research improvements in our processes, such as: Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy for new products or services; identify new funding and grant opportunities and write proposals. Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes to be more responsive to changes in demand; introduce quality assurance into our internal processes; redesign incentive structures to improve employee performance and engagement. Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion); conduct overhaul of our branding or communication strategy. Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure. Talent - Design a new/improved recruitment process; develop a diversity and inclusion strategy; design a new/improved employee engagement program with survey mechanisms. Finance - Design new/improved accounting processes; identify opportunities to streamline costs. Our goal at the end of this experience is: Help Canadian businesses and organizations navigate the income-generating options within their industry. Experience gained in: Research, Data Analysis, Client Interviews, Business Consultation, Revenue Strategies, Grant Research, Grant Writing, RFP/Proposal Writing, Industry Research, Business Plans, and Project Claim Management. You can suggest improvements in our processes, such as: Strategy - For the student(s) to help us capture increased market share; for the student(s) to help us capture new revenue streams; for the student(s) to help us secure new partnerships and funding. Operations - For the student(s) to help us implement more efficient and effective processes that maximize employee performance and customer satisfaction. Marketing - For the student(s) to help us reach more customers and effectively promote our brand, mission, and story. Sales - For the student(s) to help us roll-out better prospecting that increases conversion rates and boost our sales team's performance. Talent - For the student(s) to help us build and maintain a productive, diverse, inclusive, and engaged team. Finance - For the student(s) to help us streamline costs. Other duties the student may complete could include : (indicate other duties as exemplified below) Create presentation decks and assist with presentations to key stakeholders. Develop a step-by-step action plan, including timelines and an estimated budget for implementing any new model(s). Begin implementation of any new model(s) within the available internship timeframe. Ensure the tasks are transitioned back to the company with complete instructions regarding deliverable activities and next steps. We will plan to communicate with our virtual intern using these communication tools: Riipen messaging, email, and Google Meet/Zoom calls. Student's primary contact : Kelly Comeau, CEO

Funding Essentials - Recurring Revenue Business Ideas (Implementation)

PROJECT DESCRIPTION: Recurring Revenue Business Ideas (Implementation) Focus: Research and Implement Recurring Revenue Projects for Existing Business Growth We have some great ideas on how to create passive or semi-passive income and would like to work with entrepreneurial-minded students to begin the implementation process. We will begin with an analysis of research completed, make any adjustments, then begin to implement the various projects to transition to a recurring revenue model. Funding Essentials is a professional writing services company that offers research, writing, and business consultations (https://www.fundinginc.biz/our-services). We are moving towards a business model that includes coaching other writers and offering advice (industry expert) vs. actual writing services. A few ideas we are considering: 1. Create Service or Retainer Plans (10/hrs worth of services for $xxx per month). 2. Offer Product/Service Subscriptions (Grant Research Reports or Search Options, Newsletters, Training, etc.) 3. Coaching/Sell Grant Writer Training Services (Trusted Advisor, Grant Writing Consulting) 4. Referral Service 5. Develop Online Courses on the Art of Grant Writing 6. Build an Online Membership Program (Grant Writers sign-up to access my lead generation, and/or Clients can gain access to vetted grant writers.) 7. Affiliate Marketing 8. Competition Funding/Contest FINAL DELIVERABLES: Complete research and a comparative analysis of recurring revenue models to determine which model(s) best suit our company. Develop a step-by-step action plan, including timelines and an estimated budget for implementing any new model(s). Begin implementation of any new model(s) within the available internship timeframe. Ensure the tasks are transitioned back to the company with complete instructions regarding deliverable activities and next steps. RESOURCES: We can provide any additional internal materials to ensure a complete understanding and smooth collaboration.

Website Evaluation and Refresh

Our company, Funding Essentials, is a boutique business consultancy firm that currently has two websites (WIX and WordPress). We would like them consolidated into one site and then updated appropriately. We also have multiple domain names we want to be evaluated for potential usage as lead generators. https://www.fundinginc.biz/ (WIX) https://www.fundingessentials.ca/ (WordPress) We would like to collaborate with students to enhance the existing content and create new pages that help users navigate the site and find up-to-date information. Students will also need to consider integration with other software such as Mailchimp, Tableau, etc. This will involve several different steps for the students, including: Reviewing and updating old web pages to ensure consistency of information. Recommending potential upgrades or features that can be included in the website Creating new pages for the website, with our assistance in providing the content.