Digital Marketing Strategy for southwestern clothing brand

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: Which platforms are most used by our target demographic? How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use?

Crowdfunding campaign marketing for car audio product

Raise funds for a product launch through a crowdfunding campaign. Our Indiegogo campaign is mostly finished, but may need some fine tuning and additional media. Student's main focus should be reaching backers in the most cost-effective way.

Digital Marketing Strategy

Target market assessment SWOT analysis goal setting develop marketing plan

Press Release for Car Audio Product

We have an innovative product and need to get the word out. We need students to create press releases for us. Ideal candidate will have basic knowledge about speakers and car audio. Students should be prepared to: Help us refine our story to something compelling and news-worthy Write up press releases Identify media outlets that are most beneficial to us/most likely to pick the story up Send press releases and establish positive rapport with media contacts Secure media exposure for our organization