Social Media Manager - Level Up (Remotely)

This project could appeal to students in digital marketing programs or media production.TNB Glasses is a Canadian eyewear wholesaler and distributor, also designer and manufacturing our own house brand: Midas. Midas is an exciting Independent Canadian eyewear brand, one of the most exciting, colourful, and fashionable collections on the market. . We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. Oversee day-to-day management of campaigns and ensure brand consistencyWork with brand and social media team to create and implement social media strategies Timely scheduling of social media postingsEnsure brand consistency in copy through tone, voice and terminology through various social media channelsSupervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experienceCreate actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedInProvide recommendations for improvements or future campaigns, based on interactions with customer

Website Development

This project appeals to students in Computer Science, who have a passion for fashion.TNB Glasses is a Canadian eyewear small business, who designs, manufactures and distributes Proudly Canadian eyewear brand: Midas. Midas is an independent Canadian eyewear brand, and has one of the most exciting, colorful, and fashionable collections on the market. We are looking for a Computer Science student team who can help us to set up an improved website for Midas Eyewear, which will amplify what makes us unique and create better exposure for our brand, if possible, including an Augmented Reality Try On feature.

Sustainability and Social Justice in the Fashion Industry

We are looking for student-consultants to focus research on sustainability and social justice within our organization as it compares to our competitors, identify our needs and provide actionable recommendations, based on in-depth research and analysis.Project may include, but are not limited to:Conducting research on our brands name and how it will resonate in other countries/languagesSWOT AnalysisInsights, recommendations, and strategies related to the Marketing Mix (Product, Place, Price and Promotion)Competitive strategy highlighting how our product/service offering can be differentiated from competitorsConducting location analysis to determine if and where to expand our business.Investigating the competitive landscape for a prospective market, to identify key messaging for promotions, and how much our target market values sustainability and social justice in consumer brands.Social media marketing campaigns

Social Media Content Producer - Level Up

This project could appeal to students in digital marketing programs or media production.TNB Glasses is a Canadian eyewear wholesaler and distributor, also designer and manufacturing our own house brand: Midas. Midas is an exciting Independent Canadian eyewear brand, one of the most exciting, colourful, and fashionable collections on the market. . We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. We would like students to help us with creating entertaining and engaging shareable video content on TikTok, IG, YouTube and Facebook, and working with our Content Marketing Specialist to create static posts utilizing photography and basic design..The main tasks for this project will be:· Create video content for all social media platforms· Create consistent promotional messaging· Create image content for all social media platforms· Ensure content is timely and on-trend· Working closely with SEO and content specialist/marketing teamOur ideal team will have great creative acumen and skilled in storytelling and production with an appetite for experimentation. In addition, the ideal team will have a ‘creator’ mindset, and keep up-to-date on social media content trends and will most importantly be idea-driven.