Marketing Strategy Education Project
PROJECT DESCRIPTION/DESCRIPTION DU PROJET: We're a small marketing agency launching a course and coaching program aimed at progressive entrepreneurs, business people and not-for-profits who want help with their marketing strategy and business development. We are building an email list to make offers to. We are using Facebook to drive traffic to a quiz > mini-class > low-cost strategy-creation program > 1:1 or small group coaching program. We are looking for assistance with several parts of this funnel. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 4 in total TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT 70 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Technical - integrations, website, email automation, webinar delivery Content - developing content on marketing topics such as market research, ethics, copywriting, goal creation, list-building, customer relationships, etc for blog posts and course content Design & Branding - using our colours and look to design workbooks, slides, social media posts, and other content to brand Paid Ads strategy development - Audience research and ad setup in Facebook and Google Display Netowrk, including retargeting and custom audiences IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Technical - Technically proficient, able to see the big picture and recommend funnel development actions Content - Good at researching, outlining and writing compelling articles to engage our audience Design - Ability to oversee the development of all assets to be visually compelling and useable Ads - Ideally already familiar with FB ad set up including pixel placement, audience research, creation of custom audiences. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Varies for each Role Technical - the funnel is working smoothly without technical hiccups Content - several well-written articles as well as the creation of material for course content on topics determined to be of high-interest Ad audiences set up on Facebook/instagram and GDN PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Christina Schlattner
New Alchemy Communications Ltd. - Marketing Strategy Education Project
PROJECT DESCRIPTION/DESCRIPTION DU PROJET: We're a small marketing agency launching a sales funnel for a course and coaching program aimed at progressive entrepreneurs who want help with their marketing strategy. Our market is people and planet-positive entrepreneurs. We are building an email list to make offers to. We are looking for assistance to lead the technical aspects of our online marketing funnel. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? One student TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT 70 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Integrating and testing all of the online platforms we use These include Bucket.io, Kajabi, Facebook, Zoom, Zapier Trouble-shooting technical glitches Assisting the supervisor to know what she needs to know Setting up of custom conversions and retargeting ads on Facebook IT IS ESSENTIAL THIS STUDENT be technically competent and able to easily learn tech IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Tech management Facebook ads set up They are not expected to already know how to do the integrations Researching help articles, reaching out to help desks, and working through the tasks FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: All integrations working smoothly Ad audiences set up on Facebook/instagram PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Christina Schlattner
New Alchemy Communications Ltd. - Marketing Strategy Education Project
PROJECT DESCRIPTION/DESCRIPTION DU PROJET: We're a small marketing agency launching a sales funnel for digital marketing services and courses -- aimed at progressive entrepreneurs who want to educate, inspire, and ethically persuade their audience to buy from them. We are building an email list, running workshops, webinars, and offering 4 core marketing services - copywriting, search optimization, email marketing campaigns, and social media advertising. We are looking for assistance with content creation. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 4 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT 70 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Doing market research Using copywriting software to develop content Finding graphics to illustrate Creating blog posts Creating social media posts leading to the blog Editing video It is essential that you are technically competent and willing to easily learn tech IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Content research and writing Social Media post creation Video editor Facebook ads management FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: 7 researched articles 30 social media posts for Facebook and Instagram 7 videos edited FB Ads optimized PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Christina Schlattner