Brand Identity and Graphic Design
IODA is seeking graphic designers who can help us advance our company. This project will entail creating a brand-new logo, helping with the layout of our company's website, blog posts, and designs for our social media profiles. Students will be expected to show up for weekly check-in meetings to talk about any difficulties that are still present or any areas that need to be improved.
Digital Content Creation
Here at IODA Athletics, we are looking for digital content creators who can help out expanding our business and getting more engagement on our social media postings. Students who sign up for this project will be involved in developing posts for our business, which includes social media postings, feed-back of our existing content, and designs for our social media profiles.
Website Development
We would like students to develop a website that is well suited for the company. All resources will be provided and website design will mainly be conducted through WordPress and Beaver Builder (both online website development platform). Knowledge in JavaScript is an asset. The website will include multiple functionalities such as customer feedback and a gallery of images.
SEO and Klaviyo for Ronbeautyamazement Inc.
The main goal of this project is to improve the visibility of Ronbeautyamazement Inc. on search engine results pages (SERPs) and to increase the effectiveness of their Klaviyo email campaigns. This will involve several different steps for the students, including:- Researching and understanding the current SEO and Klaviyo strategies of Ronbeautyamazement Inc.- Analyzing the current website structure and content to identify areas of improvement.- Developing a comprehensive SEO and Klaviyo strategy.- Optimizing website content for SEO and creating effective Klaviyo campaigns.- Testing the effectiveness of the SEO and Klaviyo strategies.
Partnership Development for Muslim Solutions Network
The main goal for the project is to secure partnerships with Muslim organizations across Canada, the USA, and the UK for the mobile application www.tawhid.app. The partnerships will involve marketing the app to the organizations' members in exchange for a percentage of the monthly subscription revenue generated on the app.This will involve several different steps for the students, including:- Researching and identifying potential Muslim organizations to partner with in Canada, the USA, and the UK.- Contacting and connecting with the organizations to present the partnership opportunity.- Negotiating and securing partnership agreements with the organizations.- Developing a marketing strategy to promote the app to the organizations' members.- Establishing a system to track and distribute the percentage of the monthly subscription revenue to the partner organizations.
Email Marketing Campaign
Our company advertises thousands of products online. We hope to revamp our email marketing to attract more customers.We would like to work with students to design a new email marketing campaign for our company.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, email marketing campaign goals and target market.Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.Identifying metrics to monitor throughout the campaign.Bonus steps in the process would also include:Identifying ways to personalize emails for customers based on market segmentation.
Marketing Plan
Our company advertises thousands of products online. We hope to revamp our marketing strategy to attract more customers.We want students to help us build a marketing plan to grow and engage our target market.This will involve several different steps for the students, including:Familiarizing themselves with our current marketing goals and strategies.Researching how customers perceive our brand and marketing.Recommending new channels we should use for promotion.Identifying an appropriate budget for advertising.Bonus steps in the process would also include:Recommending updates to our messaging that can better explain our value proposition.
Creating Graphic Design Assets
Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book. This may involve: Creating a new branding guide that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used.Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions.Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager.Executing the full designs for each branding asset using Canva, based on the approved thumbnails.Creating multiple thumbnails with different color schemes based on the colors in the branding guide.
Faith-Based Caregiving Application Market Research
The main goal for the project is to conduct market research to ensure product-market fit for the new faith-based caregiving application, SaraaSits. This will involve understanding the needs and preferences of potential users from various faith backgrounds and identifying the key features and services that would be most valuable to them.