Market Validation Study

The primary objective of this project for Caffe Berry Bar is to gain a comprehensive understanding of our target market for coffeefruit-based energy bars and natural health supplements. This will involve assessing the market demand and ensuring that we are targeting the right customer segments for maximum profitability. The aim is to validate that our product offerings and marketing strategies are effectively aligned with market needs. Tasks: 1.Market Size and Share Assessment Analyze sales data and the number of manufacturers in the energy bar market and natural health supplements. Compare these figures to our customer base to determine our market share and potential for customer expansion. 2.Brand Positioning and Offerings Analysis Evaluate product offerings Identify areas for improvement in product features and brand perception. 3.Empirical Customer Feedback Collection Develop a set of surveys and interview questions. Conduct interviews through company management to gather direct feedback on our brand, products, and services. 4.Data Analysis and Strategy Formulation Analyze the results from surveys and interviews. Formulate recommendations to enhance our branding, positioning, and product/services.