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Branding & style guides Videography Communications Digital marketing Social media marketingSkills
content creation canva (software) brand awareness digital storytelling video editing content strategy tiktok social media management social media content social mediaThe project aims to enhance the social media presence of Honey to Cocoa, an AI-powered beauty marketplace tailored for people of color. The primary goal is to grow and engage audiences on TikTok and Instagram by developing a comprehensive content strategy. The project will allow learners to apply their knowledge of digital marketing and social media management to real-world scenarios. Participants will focus on creating content that aligns with the brand's six content pillars: educational tutorials, beauty news, app updates, behind-the-scenes insights, entertaining content, and community storytelling. By analyzing current trends and engagement metrics, the team will propose innovative content ideas to boost brand awareness and community engagement. This project is ideal for learners passionate about beauty, inclusion, and digital storytelling, with skills in video editing and social media best practices.
The project deliverables include the creation and implementation of a monthly content calendar tailored for TikTok and Instagram. Learners will edit and schedule high-performing posts using tools like CapCut and Canva. They will also propose new content ideas based on trends and insights, and monitor engagement metrics to refine the strategy. The final deliverable will be a comprehensive report outlining the content strategy and its impact on audience growth and engagement.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Honey to Cocoa is a beauty tech startup on a mission to make beauty more personal, inclusive, and data-driven—starting with people of color. We’re building an AI-powered marketplace that uses facial biometrics and machine learning to help users find makeup that actually matches their skin tone. Think of us as the digital beauty advisor that sees you, understands you, and recommends products that actually work for you.
We’re a Techstars-backed company, currently in the early stages of launching our app and partnering with indie beauty brands that have long been overlooked by traditional retailers. At Honey to Cocoa, we blend beauty, culture, and cutting-edge tech—and we’re looking for interns who want to help shape the future of inclusive beauty.
Whether you’re a social-savvy content creator or a technically curious problem solver, you’ll get to work closely with our founder, contribute meaningfully to real projects, and help build something the beauty world has never seen before.