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Innovation, New Product, Service and or App Development

IBM, GBS, MKTG
Open Closing on May 25, 2024 / 3 spots left
Fleming College
Peterborough, Ontario, Canada
Wael Nawara
Professor
3
General
  • Post-graduate; 1st year, Senior
  • 80 learners; teams of 3
  • 30 hours per learner
  • Dates set by experience
  • Educators assign learners to projects
Preferred companies
  • 3 projects wanted
  • Anywhere
  • Academic experience
  • Any company type
  • Any
Categories
Design & creative UX design Market research Product or service launch
Skills
empathy innovation zoom (video conferencing tool) new product development
Project timeline
  • May 29, 2024
    Experience start
  • June 8, 2024
    User profile empathy and problem definition
  • June 15, 2024
    Ideation
  • June 29, 2024
    Prototype
  • July 13, 2024
    Business Model
  • July 27, 2024
    Final Project Report
  • July 27, 2024
    Experience end
Overview
Details

Learners are business students in their second semester in a post-graduate program. This means they have completed their first degree and first semester in our program. Over the course of their 2nd semester, they will learn how to zoom on a group of users, empathize with their pain points and unmet needs, define the problem, ideate for solutions, develop and test low-fidelity prototypes.

Learner skills
Empathy, Innovation, Zoom (video conferencing tool), New product development
Deliverables

User profile, empathy, research results, and problem definition report

Ideation and prototype report

Slide deck innovation summary

Final project report

Project Examples

Learners have a diverse background and skillset, making a wide variety of projects an ideal fit including:

  • User-centered new product development
  • App prototype development (no coding - only wireframe)
  • New product development (only basic paper prototype)
  • New service development (only basic paper prototype)
  • New business model development (business concept and basic business model canvas)
  • New social innovation (only basic paper prototype)
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

What are the goals of this project?

What is the scope of this project?

What are the deliverables expected at the end of the project?

Do you have a contact person who is able to communicate with the students and mentor?

Do you consent to having your company name used in a case study describing this experience?