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Thompson Rivers University (TRU)
Kamloops, British Columbia, Canada
Larry Iles
Experiential Learning Coordinator
(4)
5
General
  • Graduate
  • 20 learners; teams of 2
  • 50 hours per learner
  • Dates set by experience
  • Educators assign learners to projects
Preferred companies
  • 1/10 project matches
  • Canada
  • Academic experience
  • Startup, Social enterprise, Non profit, Large enterprise
  • Manufacturing, Business services, Government, Environment, Business & management
Categories
Business strategy Data analysis Competitive analysis Digital marketing Creative writing Social media marketing
Project timeline
  • May 6, 2024
    Experience start
  • July 9, 2024
    Experience end
Overview
Details

The Experience More initiative at Thompson Rivers University is seeking proposals for several 12-14 week projects from a variety of organizations that have project needs in the fields of digital marketing, finance, sustainability, public relations, and writing. Organizations need only to present their real-world problems to solve and groups of Undergraduate and Graduate Business Students students or individual students will select the projects to work on for the term of the experiential learning opportunity.

Bring on one more students from Thompson Rivers University enrolled in the Experience More initiative to work with you in a project-based experience. Students are available for a maximum of 50 hours (over the duration of the course) for the project.

Learner skills
Sales & marketing, Marketing strategy, Research, Data analytics
Deliverables

Deliverables will vary depending on the scope of the project. The student should complete 50 hours with your organization by the end of the project.

Typical final project deliverables could include:

  • Final project report
  • Digital Marketing Project plans
  • Completed data sets for unique project goals
  • Final presentations and supporting documents, manuals, etc.
Project Examples

Students in TRU's Experience More initiative come from a variety of educational backgrounds and can complete a substantial project for your organization over the experiential learning period.

Due to the variety of student educational backgrounds, project examples that students can complete may include, but are not limited to:

(1) Digital Market Research/Business Analytics and :

• Research a target market segment and/or consumer base for insights into best practices and marketing potential.

• Provide comparative analysis for a given market against other similar entities.

• Include recommendations and examples for business generation and outreach.

• Great for: start-ups, tech, finance, quite literally any type of company!

(2) Public Relations and communications

  • Perfect for a variety of organizations

(3) Data Analytics/Report Writing:

• Compiling, cleaning, processing, warehousing, etc. of any type of data relevant to your operations and your goals.

• Research on data tools and recommendations for how to automate, collect, house, and/or improve your future/ongoing analytics processing needs.

• Great for: green economy, healthcare, innovation, regulatory, sales, digital technology-focused companies, etc.


Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Commit to completing a short formative (midpoint) survey and summative (final) survey for the overseeing Experiential Learning Coordiantor at Thompson Rivers University

Virtual work engagement with students and provision of all necessary materials in order to set students up for project execution success, including any relevant context, data, examples of deliverables.

Commitment to providing feedback on project milestones (Project Plan, Draft Deliverable, Final Project Deliverable) and virtual attendance at students’ final project presentation.

Provide a dedicated contact to answer occasional emails or phone calls to address significant student questions in a timely manner (a 48 hour-response time.)

Be available for a quick phone call with the Thompson Rivers University Experiential Learning Coordinator to initiate your relationship and confirm your scope is an appropriate fit for the course and explore additional opportunities for partnership with the University.

Commit to a minimum of one hour per week, over 10-12 weeks’ worth of interactions with your assigned student team remotely. These meetings with you are likely to question/answer sessions or requests for additional information or clarification based on project content.