App Chat to IRL: A GenZ Dating Capstone

Open
Tandem Experiences
Toronto, Ontario, Canada
Mariel Marshall She / They
Founder
(5)
5
Project
Academic experience
160 hours per learner
Learner
Anywhere
Advanced level

Project scope

Categories
Data analysis UX design Machine learning Artificial intelligence
Skills
pilot experiment user profile user feedback
Details

The project aims to investigate whether auto-generated prompts suggesting real-life (IRL) meetups, timed strategically during a dating app match journey and based on shared interests, can improve relationship success among GenZ users.


Many GenZ users face anxiety when transitioning from digital conversations to in-person meetings. By introducing specific, tailored prompts based on mutual interests, the project seeks to make this transition smoother and encourage IRL interactions. The hypothesis is that providing timely, context-specific prompts for in-person meetups based on user interests will enhance relationship outcomes and reduce anxiety. The project will involve developing and testing these prompts, aggregating potential date options, and measuring their effectiveness through pilot studies and user feedback.


Key Points:


- Investigate the impact of auto-generated IRL meetup prompts on relationship success.


- Address anxiety faced by GenZ users in transitioning from online to offline interactions.


- Develop and test prompts based on mutual interests and user profiles.


- Measure effectiveness through pilot studies and user feedback.

Deliverables

The project will deliver a set of auto-generated IRL meetup prompts tailored to mutual interests, preferences, locations, and context. Additionally, it will provide a shortlist of potential date experiences relevant to the context of a first date. The effectiveness of these prompts will be measured through pilot studies and user feedback.


Key Deliverables:


- Auto-generated IRL meetup prompts.


- Shortlist of potential date experiences.


- Pilot study results and user feedback analysis.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes
Good health and well-being

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Arts, Technology, Travel & tourism, Entertainment, Events services

Tandem Experiences is your gateway to discovering the heart and soul of your city.

Our mobile app transforms the way locals and newcomers alike connect to the culture of their city, offering a curated collection of self-guided experiences across neighbourhoods and experiences that are as unique as you are. By matching you with activities tailored to your interests and passions, Tandem Experiences sparks deeper connections and lifelong memories.