We want you to help us develop a new product offering that will appeal to a specific target customer, and require research of competition, then development of materials.

To accomplish this, we believe you should focus on:

• Conducting online research of competitor offerings.
• Conduct customer interviews to understand purchase decisions and needs.
• Defining customer segments that we could target.
• Developing marketing messaging and sales strategy for the new product.
• Develop sales material (print and/or video) to deliver to potential clients.

We hope this new product will increase revenue and grow our customer lifetime value.

• Prepare a written report explaining the current marketplace from competitors, and suggestions for how the new service will complement our existing offering and increase our customer lifetime value.
• After consultation, prepare sales material (InDesign) to support an email campaign.
• A 5-minute product pitch presentation.

Students will connect directly with the employer for mentorship and supervision throughout the project.

We have some existing materials that will be useful and a number of sources for research.

Management has significant business and creative experience and will be able to support students as required.