Search Engine Optimization (SEO) Project

Closed
College Joe
Vancouver, British Columbia, Canada
John Lin
Business Development
(17)
3
Preferred learners
  • Canada
  • Academic experience
Categories
Communications Digital marketing Creative writing Marketing strategy Social media marketing
Skills
digital content website metrics blogs keyword research newsletters search engine optimization
Project scope
What is the main goal for this project?

College Brew is a electronic newsletter and blogging site dedicated to improving the lives of college students globally. We wish to share our knowledge, expertise, and knowhow in navigating the tumultuous journey of entering adulthood.

The main goal for this project is to create and refine our content by conducting market/keyword research and leveraging trends and key topics in order to better establish our online presence and to build a system and funnel in which users will use our website and its content. More specifically, teams working in this project will be responsible for learning about SEO, conducting keyword / SEO digital content - whether its blogs, short-form videos, or other creative media - that is appropriate for our target demographic (college students).

As students yourselves, this is a perfect avenue for you to showcase your knowledge in the niches that you are passionate about!

What tasks will learners need to complete to achieve the project goal?

In this project students will be responsible for developing and executing SEO strategies to drive targeted traffic to our website and improve our search engine rankings. You will also be responsible for conducting keyword research, analyzing website metrics, and tracking and reporting on the success of SEO campaigns.

Responsibilities:

  • Develop and execute SEO strategies to drive targeted traffic to our website and improve search engine rankings
  • Conduct keyword research and analysis to identify opportunities for optimization
  • Monitor and analyze website metrics to track the success of SEO campaigns
  • Collaborate with the editorial team to ensure that all content is optimized for search engines
  • Stay up-to-date with the latest SEO trends and techniques
About the company

College Joe is an electronic newsletter and blog site dedicated towards providing the experience, expertise, and knowhow for college students to survive their transition into adulthood!