Create Brand Manual for Play Forever

Open
Play Forever
Toronto, Ontario, Canada
Mohammed Al-Salem
Founder & Executive Director
(101)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Design & creative Communications
Skills
marketing materials communication community mental health services brand identity
Project scope
What is the main goal for this project?

The goal of this project is to create a brand manual for Play Forever, a non-profit organization providing structured and accessible recreation, education & mental health services to the youth of Toronto, Ontario. The brand manual should include the organization's mission, vision, values, and brand identity. It should also include guidelines for how to use the brand identity in marketing materials, website design, and other communications.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, learners should demonstrate:


- Understanding of Play Forever's mission, vision, and values.


- Creation of a brand identity for Play Forever.


- Guidelines for how to use the brand identity in marketing materials, website design, and other communications.



Final deliverables should include:


- A brand manual outlining Play Forever's mission, vision, values, and brand identity.


- Guidelines for how to use the brand identity in marketing materials, website design, and other communications.


How will you support learners in completing the project?

Students will have support from managers include staff time, access to tools and technology, and access to data. We believe in mentorship!

About the company

Play Forever is a non-profit organization providing structured and accessible recreation, education & mental health services to the youth of Toronto, Ontario. Play Forever currently serves youth ages 6- 29 with weekly programs, primarily focused on helping youth from marginalized communities and low-income families.