When we bought an existing small local tour company 3 years ago, we changed the name to Ace Transportation Group. Part of the reason was that the existing name had some reputation issues associated with it.

After working with previous student groups in Riipen, it was strongly recommended that we change our company name as it doesn’t resonate with tours/experiences. We have embraced their suggestion, chosen a new name and are in the process of assessing all that's required to go forward with re-branding. (Ace Transportation Group will still be kept for our transportation division.)

You can assist us by developing a content and communication strategy for a social media campaign that informs our current followers of our new name and builds brand awareness with a new audience. Content can also be applied to our new website, newsletters, e-blasts and any other means of communicating our re-branding message.