Our company is looking to create a new logo to update the image of our brand and give us a fresh look. We hope to retain the “feel” of our brand and remain recognizable as we have established ourselves as a trusted company over the past several years.

This will involve several different steps for the students, including:

• Researching current marketing, design, and branding trends of our competitors and industry leaders.
• Developing and designing 3-4 logos for us to choose from, including standalone symbols and versions with our brand name.
• Developing a new framework for logo usage guidelines.
• Creating a social media toolkit with the chosen logo in different sizes, colors, and text variations to be used in the company’s social media and design assets.
• Creating potential profile and cover photos for our social media platforms using the new logo and updated logo usage guidelines.

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Developed and designed 3-4 logos including standalone symbols and versions with our company name.
• Developed a new framework for our logo usage guidelines.
• Creating and presenting a report to the project managers including logo research, designs, and the new logo usage guidelines.
• Created a social media kit with all required logo variations and guidelines to be used on all company platforms.

Bonus steps would include:

• Creating potential profile and cover photos for our social media platforms using the new logo and updated logo usage guidelines.

Final deliverables should include

• A social media toolkit including the logo in various sizes, brand colors, and both with and without text for use on various social media profiles and posts.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• What images and/or words do we want in our logo?
• What are our brand colors?
• Which font(s) should be used in the logo?
• Input on choices, problems or anything else the students might encounter.