Strategic Customer Segmentation Analysis
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We would like to identify and enhance our marketing campaigns through evaluating our customer segmentation- from Gen Z (68m), Gen Y (Millennials- 72m), Gen X (65m) & Baby Boomers (71m). We would like to implement cutting edge technology to analyze our customer segmentation, relative to our platform engagement. From the analysis, we hope to gain insights that will enhance our strategy and help us focus our nonprofit's giving platform marketing to each segment. We do have relevant data from 2018 to share Re: Philanthropy-Giving.
We believe this project scope will include:
- Analyzing data sets using advanced technologies.
- Identifying trends and establishing correlations.
- Creating predictive models.
- Submitting recommendations based on the analysis.
- What is the main goal for this project?
-
We would like to identify and enhance our marketing campaigns through evaluating our customer segmentation- from Gen Z (68m), Gen Y (Millennials- 72m), Gen X (65m) & Baby Boomers (71m). We would like to implement cutting edge technology to analyze our customer segmentation, relative to our platform engagement. From the analysis, we hope to gain insights that will enhance our strategy and help us focus our nonprofit's giving platform marketing to each segment. We do have relevant data from 2018 to share Re: Philanthropy-Giving.
We believe this project scope will include:
- Analyzing data sets using advanced technologies.
- Identifying trends and establishing correlations.
- Creating predictive models.
- Submitting recommendations based on the analysis.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://changeunlimited.org/
- 0 - 1 employees
- Non-profit, philanthropic & civil society
We are a team of dedicated & passionate individuals, drawn together as innovators, to “Be the Change in the World”! We will empower & invite global citizens to unite as one, in driving positive impact in their communities around the world via our nonprofit organization. We will transform the global philanthropic sector with our positively disruptive platform that encourages cooperation, innovation & participation by those nonprofits we serve. Change Unlimited is about sharing a global platform providing Positive Impact in the world.. Imagine if every FB, IG, YouTube or Apple music user subscribed at only .50 cents/week - just the change from tipping a barista for your coffee, half of an Apple iTunes song, 50% the cost of a pack of gum, that would be $1.2 Billion dollars per week to support causes all over the world in affecting positive change. That’s $64 Billion, more than the largest private Foundation has in total assets, providing positive impact for the world each year.