Start-up Branding Project 1/3: Brand Identity with Logo Design and copywriting
Project scope
Categories
Graphic design Branding & style guides Market research Copy writingSkills
marketing strategies branding brand awareness logo design graphic design project management marketing brand identity researchOur organization is in a process of rebranding our business and in needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying our unique market and branding position through discussion with our founder, project manager, and marketing team.
We believe this project will require:
- Research to define our unique brand position and create consistent promotional messaging
- Logo and Name Proposal that highlights brand awareness and brand positioning
- About Us message
- A branding guide corresponding to our marketing strategy
We will have a project manager that will help oversee and provides guidance to the project development. The project manager will have the student team understand the need of the business founder, and convert ideas into visual/writing contents.
About the company
We were a brick and mortar coffee shop with an annual sales of $200k. Due to the impact of COVID, we have decide to change our business strategy to online business store only.