Go to Market Strategy for a tech-for-good startup
Project scope
Categories
Market research Product or service launchSkills
project planning business consulting business strategy marketing strategyWe are creating a web application to connect social enterprises and social investors/funders.
The idea is that instead of creating multiple applications and trying to get funding with multiple funders and donors, a social enterprise will have this one platform to apply to multiple funders, measure and communicate their impact. Funders, on the other hand, will hopefully get more qualified applicants and can follow their impact journey.
We are expecting you to connect both sides of the market and do market research to identify the total size of the market, the immediate market, marketing mix (including price and position), and their value proposition, also developing a competitive matrix to identify the uniqueness of this value proposition.
The plan should include:
- Target market research
- Industry size and market potential, TAM and SAM
- Competitive landscape
- Strategic positioning of our brand
- Sales and marketing strategies
In order to identify:
- Product-market fit
- Target audience
- Competitive demand
- Distribution
Students can reach to the CEO anytime through email, regular check-ins, and mentorship
About the company
At Impactrio, we help organizations design, strategize and evaluate their programs to create and measure social value.
Innovation: provide advisory service to build innovation capacities within programs and organizations
Integration: assess, prepare, and manage program implementation to lead change
Impact & Evaluation: help evaluate and demonstrate the program's impact to stakeholders.