MyEdMaster LLC, a company specializing in tutoring and STEM extracurricular programs, seeks to enhance its online presence and attract more students through a comprehensive digital marketing strategy. The goal is to increase brand awareness and engagement by leveraging digital platforms effectively. This project involves analyzing current marketing efforts, identifying target audiences, and developing a strategic plan to improve online visibility. The team will focus on creating compelling marketing content that resonates with potential students and their parents. By applying classroom knowledge in digital marketing, learners will gain practical experience in crafting strategies that align with business objectives. The project will also involve researching competitors and industry trends to ensure MyEdMaster remains competitive in the education sector.

The project deliverables include a detailed digital marketing strategy document outlining objectives, target audiences, and recommended platforms. Additionally, the team will produce a set of marketing content pieces, such as social media posts, blog articles, and email newsletters, tailored to MyEdMaster's brand and audience. A presentation summarizing the strategy and content plan will be prepared for MyEdMaster's review. The deliverables will provide actionable insights and creative content to support MyEdMaster's marketing efforts.