Promotion of Canadian Social Enterprise Directory

Closed
BC Centre for Social Enterprise
Abbotsford, British Columbia, Canada
Stacey Corriveau
Online social enterprise directory developer
(3)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications Product or service launch
Project scope
What is the main goal for this project?

Positions available: 3

‘Social enterprise’, for the purpose of this project: is a Canadian business; is created with a primary aim of achieving an environmental, social, and/or cultural impact; and is operated by a community-based organization.

The BC Centre for Social Enterprise has recently launched the Canadian Social Enterprise Directory.

Users will be able to search the directory by location, social cause, and offering: 1. as a shopper, to find goods + services being offered by social enterprises e.g. someone wants to buy baked goods from a Calgary bakery that is also hiring folks with employment challenges; and/or 2. as a social enterprise, to network with others in their field e.g. a bakery social enterprise in Toronto hopes to connect with another social enterprise bakery in Canada to chat about a specific challenge or to trade best practices, key suppliers, etc.

We seek folks to promote the Directory to Canadian social enterprises so that they can add their own listing.

What tasks will learners need to complete to achieve the project goal?
  • promote the Directory (mainly by email with some telephone follow-up) to Canadian social enterprises so that they can add their own listing to this free online directory
  • draft email templates that we can use to promote the project to organizations so that they can share the news with their own non-profit membership base
  • craft a plan on how to reach out to potential social enterprise customers, so that they can connect with and use the Directory once we have a critical mass of social enterprises listed
About the company

Our virtual (online) organization assists social enterprises across Canada, particularly at the start-up stage.

Our Centre serves voluntarily as the Secretariat for the BC Social Enterprise Network, and as a member of the leadership group that is planning the BC Social Enterprise Summit.