Mental Health First Aid Training: Market and Price Analysis

Closed
CT
Manager, Quality & Strategic Engagement
2
Preferred learners
  • Canada
  • Academic experience
Categories
Market research Marketing strategy Education
Skills
mental health first aid preparing executive summaries secondary research surveys focus group market research research legal discovery
Project scope
What is the main goal for this project?

Positions available: 2

We would like you to support with market research and the development of a new pricing model for our Mental Health First Aid Certification course. You should conduct primary and secondary research to confirm your recommendation is validated by our target customer in this market.

To accomplish this, we believe you will need to conduct the following research:

  1. Our organization’s total costs to facilitate the program, including our breakeven point and revenue required to sustain an additional facilitator.
  2. The competitive landscape of this certification program, including the number of local facilitators and the average fee charged per participant (both non-profit and for profit rates).
  3. Organizing focus groups, surveys, and/or customer discovery interviews to get input and feedback on potential pricing models and local demand for services.

Final deliverables should include:

  1. A written report including an Executive Summary that illustrates your market research findings and recommendations on our pricing model.
  2. A visual presentation of your research findings and recommendations.
About the company

The Canadian Mental Health Association – Sudbury/Manitoulin (CMHA-S/M) is a not-for-profit organization that serves the Greater Sudbury and Manitoulin areas. CMHA-S/M’s goal is to support individuals who identify themselves with mental health and addictions related issues in our communities. Public education/information and referral offers a range of educational, health promotion, and community development services including referrals to community services, crisis response, brief services, and supportive counselling. Housing services provides rent supplement support to people with a serious mental illness who need assistance in locating housing or who would benefit from ongoing housing support. Community Support Services offers recovery groups and case management, vocational and employment supports, mental health court outreach, family support, and central referral coordination.