InPower App Social Media Marketing
Project scope
Categories
Advertising Public relations Search engine optimization Marketing strategy Social media marketingSkills
marketing strategies target audience scheduling social media marketing search engine optimizationThe main goal for the project is to effectively run the social media accounts for InPower App on LinkedIn, Facebook, and Instagram. The marketing strategy is already complete, so the focus will be on implementing and managing the strategy to engage with the target audience and promote the upcoming launch of the dedicated app. Also SEO, and Public Relations.
This will involve several different steps for the person in charge of running the social media accounts, including:
- Creating and scheduling engaging content tailored to the target audience.
- Managing and moderating interactions and discussions on the social media platforms.
- Analyzing and reporting on the performance of the social media accounts.
- Collaborating with the marketing team to align social media efforts with the overall marketing strategy.
- Engaging with the community and fostering a supportive and nurturing online environment.
-Sourcing and building connections with talent
The tasks that the person running the social media accounts will need to complete to achieve the project goal include:
- Regularly scheduled and engaging social media posts on LinkedIn, Facebook, and Instagram.
- Active engagement with the community, including responding to comments and messages.
- Monthly reports on the performance of the social media accounts, including key metrics and insights.
- Collaboration with the marketing team to ensure social media efforts align with the overall strategy.
- Creation and implementation of strategies to foster a supportive and nurturing online environment.
24/7 communication available with the Founder and CEO, an abundance of supporting documents and materials, and volunteer researches on hand if needed
Supported causes
Good health and well-beingAbout the company
Established in 2014, InPower was a Facebook group fostering women and non-binary individuals grappling with instances of harassment or bullying, and seeking a safe and supportive online environment. InPower has garnered substantial traction, evidenced by an impressive user base exceeding 30,000 on its Facebook group. This user constituency forms a pivotal foundation for InPower's overarching mission to extend assistance and solidarity to those seeking refuge within its digital enclave. Nowadays, InPower is taking a significant step forward in its commitment to fostering a safe and supportive online environment for women and non-binary individuals. The organization is proud to announce the upcoming launch of a dedicated app that will serve as a support platform and a digital safe space. With this new app, InPower aims to enhance its mission by providing a more streamlined and accessible avenue for individuals seeking assistance and solidarity. The objective is to create a vibrant and nurturing community where women and non-binary folks can connect, share experiences, and find strength in unity. The app will offer a range of features designed to facilitate meaningful interactions, including forums, chat functionalities, and resources tailored to address the unique challenges faced by its users.
We are an alternative social media app for those who have suffered abuse, harassment, trolls, flaming, and other forms of cyberbullying and looking to be part of a safe space online where members put in the work to illuminate unhealthy communication and misinformation. Depending on which group you'd like to join, our members need to be educated on important topics and information so we keep our communities a safe space (History of Homophobia, Conflict Resolution, Black Lives Matter movement, etc). This can vary from important things happening in the world today or social etiquette/intelligence resources. We strive to have the highest standards of healthy and respectful communication compared to any social media platform existing today.
You can think of it like a wellness oasis - not just a social media platform. From peer-to-peer self development workshops, one-on-one counselling, and online education, we are a one-stop platform for anyone looking to grow, heal, and learn. We ultimately want our members to get to a place where they can receive love, and give it back to the universe. Teaming up with behavioural psychologists for our foundational badges to join groups contributes significantly to cultivating a safer and more supportive online space for women and non-binary individuals. These badges educate members on healthy communication skills, such as: Empathy, Conflict Resolution, Perspective Taking, and much more. This allows our members to know they are part of sub communities and groups with other members who share the same communication skills as them, cultivating a safer space online.
We have teamed up with behavioural psychologists to educate members on the psychology on why someone would be struggling in social or emotional skills. On InPower we give positive reinforcement, making our members know it is not their fault if these skills are weak, and that it has been rooted from our traumas and absent resources growing up. Providing an educational space where members can reflect, heal, and grow, and providing a community space where members can practice their skills of support, empathy, and connection, is our mission and belief that will change cyber bullying once and for all!