Marketing Coordinator

Closed
EC Studios
Toronto, Ontario, Canada
FZ
Founder
(17)
5
Preferred learners
  • Anywhere
  • Academic experience
Categories
Digital marketing
Skills
social media facebook advertising planning google analytics marketing user research behavioral analytics social media strategy empathy analytics
Project scope
What is the main goal for this project?

The Marketing Coordinator is responsible for leading promotional initiatives, executing a social strategy to drive business growth, and improving customer experience. You will be supporting and reporting to the owner, Flavia Zhamo. Each day will be fast-paced, challenging, rewarding and meaningful.

Who you are:

You are a digital native that is passionate about skincare, community building, and e-commerce. You have experience in working in retail environments (online and offline) and growing social channels. You are comfortable using Google Analytics, Instagram/Facebook Ads and/or Shopify. You care about providing a positive customer experience and genuinely empathize with our clients. You are comfortable working with limited oversight and have good judgment.

What tasks will learners need to complete to achieve the project goal?

● Monitoring and reporting data and activity across social channels including Instagram, Facebook, Twitter, etc.

● Improve user/customer experience with the intention of increasing traffic and sales

● Engage in creative planning to brainstorm ideas and create opportunities of improving the experience and conversion rate

● Develop, implement and execute social media strategies and ads for digital marketing

● Lead research and analytics efforts to better understand site and user behavior to identify the weaknesses in our strategy and suggest action items to solve these problems

● Track all e-commerce marketing efforts and analyze data of performance

● Create visual and written content for social media platforms making it readable, understandable and specially curated for our audience.

About the company

Everyday Chemist is a Toronto-based R+D studio that blends creativity with science to develop innovative personal care products. Founded by a mother and daughter duo, we know sustainability and accessibility are the foundation of a good formula.