Digital Marketing Strategy for Transform Interactive
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
5 Student
Category 1 We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What social media channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
Category 2 We’re looking for UX/UI talent! Do you have a background or interest in user experience design or user interface design?
If you were redesigning this page to increase conversion rates, visual appeal, clarity, and customer delight - what would you change?
This can include adding or removing elements from the page, adding interactive or animated features, changing the customer journey from this page, and/or completely redesigning the look and feel.
Outcomes
Your challenge submission can be an interactive mockup, flat wireframes, a functional website, a photoshop file - whatever gets your vision across.
Please feel free to be creative and depart from the design of the rest of the site if you choose, but submissions that take into consideration our branding will be assessed more favourably.
Category 3 We would like insights on how user-friendly our website is. We believe the best way to understand our website’s usability is through studying the User Experience and User Interface. We would like students to evaluate the effectiveness and usability of our website to identify ways to improve the user journey, incentivize our desired outcomes, and increase user satisfaction. Redevelopment
We are particularly interested in the following areas:
- The checkout process
- The registration process
- The site search feature
- Embedded videos
Resources
Any existing materials we can provide to ensure a complete understanding and smooth collaboration
- What is the main goal for this project?
-
5 Student
Category 1 We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What social media channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
Category 2 We’re looking for UX/UI talent! Do you have a background or interest in user experience design or user interface design?
If you were redesigning this page to increase conversion rates, visual appeal, clarity, and customer delight - what would you change?
This can include adding or removing elements from the page, adding interactive or animated features, changing the customer journey from this page, and/or completely redesigning the look and feel.
Outcomes
Your challenge submission can be an interactive mockup, flat wireframes, a functional website, a photoshop file - whatever gets your vision across.
Please feel free to be creative and depart from the design of the rest of the site if you choose, but submissions that take into consideration our branding will be assessed more favourably.
Category 3 We would like insights on how user-friendly our website is. We believe the best way to understand our website’s usability is through studying the User Experience and User Interface. We would like students to evaluate the effectiveness and usability of our website to identify ways to improve the user journey, incentivize our desired outcomes, and increase user satisfaction. Redevelopment
We are particularly interested in the following areas:
- The checkout process
- The registration process
- The site search feature
- Embedded videos
Resources
Any existing materials we can provide to ensure a complete understanding and smooth collaboration
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- http://transforminteractive.com/interactive-solutions/
- 2 - 10 employees
- Manufacturing, Automotive, Construction, engineering & trades, Media & production, Mining, forestry & fishery
Transform Interactive is an XR Solutions provider that specializes in interactive 3D media services and digital transformation strategies.
We help companies advance by leveraging AR (augmented reality), VR (virtual reality) and Mixed Reality technology solutions for industrial & workforce training, sales, marketing, and simulation. We offer IoT platform services for connecting to machine data.
50 years’ experience in engineering software and design, 3D animation, and user interaction. We offer solutions for businesses to train, evaluate, simulate, sell, and market products interactively.
Transform Interactive provides solutions in data interaction, visualization, and digital transformation. We work with and leverage 3D engineering CAD data to create interactive applications that allow businesses and their customers to interact, conceptualize and visualize engineering data without needing their equipment or product to be readily available.
Portals
