Spring 2023 (Phase 2)- LevelUp - Wellness Edu Campaign - Copywriter & Editor
Project scope
Categories
Communications Search engine optimization Creative writing Copy writing EducationSkills
copywriting newsletters blogs marketing pilates research social media mental health search engine optimization auditingAt Anahana, we aim to inspire individuals to be proactive in taking responsibility for their physical, mental and spiritual health by offering science-based educational content and solutions. You will work with the Anahana content and marketing team to write and edit the content on topics like yoga, breathing & meditation, sleep hygiene, healthy habits and much more. This would include producing new content, but also auditing and optimizing existing content.
Mediums through which our content is shared include website blogs, wikis, email courses and social media.
Interested candidates will:
- Write blog articles, email newsletters/sequences, and other content pieces on assigned topics in a clean and well-polished manner
- Help maintain a consistent voice/tone that aligns with the company brand
- Review and edit existing content to help improve SEO content scores for website pages
- Conduct research on Wellness and Mental Health Topics
- Be comfortable working in a fast-moving startup environment
To accomplish this, we expect the student(s) will:
- Take lead on the research for wellness related content that corresponds to areas of interests - primarily yoga, pilates, mental health, breathing, physical health and meditation.
- Write blog articles, email newsletters/sequences and other content pieces on assigned topics.
- Evaluate recent successful user-generated campaigns, preferably in our sector.
- Periodically plan, coordinate and revise materials that will be published through our platform.
Regular weekly meetings will be through Zoom and Slack. A senior manager would work closely with the students and help them learn the importance of user experience, SEO, cultural differences, and other important factors when producing wellness content for various types of users.
About the company
Our mission is to provide practical Wellness education, skills, and tools for everyone, anywhere, at all times. As a pioneer Wellness EduTech Startup, Anahana Wellness combines ancient and practical wisdom with emerging research from the fields of neuroscience, and technologies such as machine learning to help you live a healthier, happier, and longer life. We understand that living a healthy lifestyle and finding balance can be easier said than done. That's why our goal is to meet you wherever you are in your life and to provide the resources, tools and support to meet your needs. With a focus on mental health, functional movement, and building healthy habits, we help you start with attainable and sustainable lifestyle changes that provide lasting benefit over time. We can all work together towards a world of wellness for all.