Luxury Décor: Creating E-Commerce Brand Presence off-Amazon and Find Target Mkt
Project scope
Categories
Market research Product or service launch Marketing strategySkills
target market digital marketing social media engagement branding pay per click tiktok pinterest search engine optimization web analyticsTeam should comprise of 4 to 5 students.
Our team is looking for a comprehensive E-Commerce & Digital Marketing Strategy.
Entrancing Elegance is a recently-launched nordic home décor brand. Our mission is to bring a uniquely minimalist, yet elegant feel to our customers’ homes by introducing accents inspired by Bohemia and Scandinavian décor.
See our IG here:
https://www.instagram.com/entrancing.elegance/
And our store here:
https://www.amazon.com/entrancingelegance
We currently carry small pampas grass accents, and are in the process of launching other brand-coherent products, including large pampas grass, nordic vases, bath pillows, and more.
The brand, although already having a large presence on Amazon USA, can further benefit from several tracks which are key drivers for brand growth:
- A) Independent digital presence (off-Amazon) in the form of an excellently designed website, coherent to the brand vision and aesthetics.
- B) Search engine optimization and pay per click advertising for various off-Amazon platforms. Ranked in order of importance: Google, IG, TikTok, Pinterest, and Facebook, and YouTube.
- C) Regular social media engagement on various channels using content calendars.
- D) Special campaigns for spending holidays (e.g. Valentine’s Day, Mother’s Day)
- E) Strategic launch of new products (e.g. Candles, mirrors, nordic trays) based on situation / competitive analysis.
- F) Determine the perfect target market (e.g. using means such as web analytics)
The synergy of the above tracks mean that when all these drivers are executed well, the brand will benefit from a holistic growth, which is the ultimate goal.
We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve successful top-ranked Google and Amazon positions for boho home decor.
This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
I would love to speak further and provide any and all information necessary.
David Li
+1 (604) 700-7711
David’s Excellent E-commerce Ventures Ltd.
I can provide both technical and entrepreneurial mentorship and supervision. I work as a software engineer for Amazon by day, and in the evenings and weekends I work on my various businesses.
About the company
David's Excellent E-Commerce Ventures Ltd. has several subsidiary brands, the main brand being Entrancing Elegance, a home décor line. Founded by David, an engineer who's always appreciated the beauty of minimalism, the mission was to help people stay occupied during the lockdown and enjoy the feeling of their homes. David knew that people enjoyed interior design, but choosing the right styles can be daunting. He set out to make it easier and more affordable for everyone to decorate their home, a set of catalogs that was so easy, anyone could do it – even him.