The goal of this project is to increase brand exposure and visibility for Brazily Fitness Inc. on social media platforms such as TikTok, Instagram, Facebook, and LinkedIn. Additionally, the project should aim to connect with potential collaborators such as influencers and other business owners. This will involve several different steps for the students, including:

- Researching the target audience of fitness instructors, gym owners/managers, and studio owners/managers.

- Creating a social media strategy to increase brand exposure and visibility on the various social media platforms.

- Identifying potential influencers and other business owners to collaborate with.

- Developing content and campaigns to engage the target audience.

- Tracking and analyzing the success of the campaigns.

By the end of the project, students should demonstrate:

- Understanding of the target audience and their needs.

- A comprehensive social media strategy to increase brand exposure and visibility.

- A list of potential influencers and other business owners to collaborate with.

- Content and campaigns to engage the target audience.

- Tracking and analysis of the success of the campaigns.

Final deliverables should include:

- A written report outlining the social media strategy and results of the campaigns.

- All source code and content created for the campaigns.

Ongoing communication and support for anything student needs in order to learn with this project, We will book weekly meetings to stay in touch and troubleshoot anything that comes up along the way