The primary objective of this project is to engage in comprehensive qualitative research focused on Ink Bloom's core audience of writers, artists, and creatives. Through a combination of meticulously conducted focus groups, in-depth interviews, and immersive field observation, our aim is to gain deep insights into the needs, preferences, and behaviors of this diverse and dynamic community. By delving into their perspectives and experiences, we aspire to uncover invaluable insights that will inform and shape the evolution of Ink Bloom's offerings, ensuring they resonate profoundly with our target demographic.

By the end of the project, students should demonstrate:

- An understanding of the target consumer of writers, artists, and creatives.

- An understanding of the needs and wants of the target consumer.

- An understanding of the current market for the target consumer.

- An understanding of the competition in the market.

- A comprehensive report of the research findings.

we are committed to supporting learners throughout the project to ensure their success. Here's how we will provide assistance and guidance:

1. Mentorship: Each student/team will be assigned a dedicated mentor from our experienced team. The mentor will provide guidance, answer questions, and offer feedback throughout the project. They will be available for regular meetings to discuss progress, challenges, and provide support.
2. Feedback and Review: Learners will have the opportunity to share their progress and deliverables with our team for feedback and review. We will provide constructive feedback to help them improve their work and align it with industry standards.
3. Collaboration Opportunities: Learners will have the chance to collaborate with our team members to gain insights and perspectives from professionals in the field. This collaboration will foster a rich learning experience and encourage knowledge exchange.

Our goal is to ensure that learners have the necessary resources, support, and guidance to successfully complete the project. We are committed to their growth and learning, and we will be with them every step of the way to help them achieve their goals.