Business Administration

Open
Ioda Athletics
Toronto, Ontario, Canada
Ioda Athletics
CEO
(60)
3
Preferred learners
  • Anywhere
  • Academic experience or paid work
Categories
Product management Communications Market research Competitive analysis Market expansion
Skills
marketing strategies environmental analysis process improvement employee engagement diversity and inclusion revenue stream sales prospecting go-to-market strategy quality assurance employee performance management
Project scope
What is the main goal for this project?

The primary focus for the student will be: (Remove any that don't apply)

  • Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals.
  • Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes; introduce quality assurance into our internal processes.
  • Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion);
  • Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure.
  • Talent - Design a new/improved recruitment process; develop a diversity and inclusion strategy; design a new/improved employee engagement program.
What tasks will learners need to complete to achieve the project goal?

Our goal at the end of this experience is: (Indicate deliverables)

  • Strategy - For the student(s) to help us capture increased market share; for the student(s) to help us capture new revenue streams; for the student(s) to help us secure new funding.
  • Operations - For the student(s) to help us implement more efficient and effective processes that maximize employee performance/customer satisfaction.
  • Marketing - For the student(s) to help us reach more customers, effectively promote our brand, mission, and story.
  • Sales - For the student(s) to help us roll-out better prospecting that increases conversion rates and boost our sales.
  • Talent - For the student(s) to help us build and maintain a productive, diverse, and engaged team.

Other duties the student may complete could include:

  • (indicate other duties)
About the company

We are a sport fashion and apparel company that is looking to reach new customers through online and digital marketing. We aim on providing our customers with the highest quality comfortable attire for when they have to go on the field, court or track.