OUR GOALS AS PODCASTERS

Enjoy our recording time together as we develop our friendship, create community through the use of artful conversation, education, supportive conversation, discussions of ideas and thoughts, entertainment, and ongoing monetization through product creation and ad based revenue.

The After 30 Podcast will need support with content creation, PR, scheduling & management, brand partnerships, & management of ad and web-based revenue protocols.

The After 30 Podcast is able to offer a Virtual Internship opportunity for 1 Marketing student.

PROJECT SCOPE

• Public Relations - Develop, implement and manage a PR strategy; create collateral, including press releases and managing relationships
• Prospecting Strategy - Evaluate our current listener base & make recommendations for further market penetration; assess our current outreach process - develop & implement targeted prospecting; review our prospect messaging, make improvement recommendations, & create new outreach content.
• SEO Strategy & Recommendations - Develop & implement an SEO strategy; provide content suggestions & recommendations to increase search visibility; increase our inbound traffic & optimize visitor journey; increase inbound leads
• Strategic Social Media Marketing - Develop & implement strategies for improving our online presence & increasing engagement - with particular focus on Pinterest, LinkedIn, & Facebook); and creating weekly marketing material.
• Brand Partnerships - Develop and implement a brand partnership strategy including ads for the podcast, and discount codes for social media and web
• Email Marketing - Develop & implement an email marketing strategy including monthly newsletter design and strategy to grow the email marketing base.

STUDENT TASKS AND PRIMARY FOCUS

• Social media marketing & strategy (specifically amplifying and optimizing Pinterest, Facebook, Twitter & LinkedIn)
• Content creation/ideas (in conjunction with weekly podcast topic); identify & utilize effective keywords and hashtags; schedule posts to each of the platforms on a daily/weekly basis
• Campaign management
• Search Engine Optimization (SEO)
• Google Analytics
• Graphic design (Adobe Photoshop & Illustrator)
• WordPress website creation and management; landing page creation
• Curate content for newsletters
• Create and execute protocols for ad-based content
• Develop & implement PR Strategy

STUDENT EXPERIENTIAL GOALS

• Branding and Marketing Communications - For the student to help us improve our brand's presence and grow the business
• Public Relations - For the student to help us effectively communicate our brand's story and mission to a broad audience.
• Prospecting Strategy - For the student to help us implement better prospecting that increases conversion rates and boost our sales and conversions.
• SEO Strategy & Recommendations - For the student to help us generate more traffic and revenue through search engines.
  Strategic Social Media Marketing - For the student to help us improve our online presence, reach more listeners, and effectively promote our brand through compelling content.

OTHER DUTIES

• Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using Mail Chimp
• Content development, including social posts, blog posts, LinkedIn articles, and website copy

SKILLS REQUIRED

• Familiarity with the various social media platforms as listed above
• Familiarity with WordPress
• Experience using a social media scheduler Later
• Experience with Canva, Mojo, Unfold
• Understanding of metrics and SEO
• Copywriting ability-considered a huge asset

CHARACTERISTICS & ATTRIBUTES

• Must have strong organizational and time management skills
• Self motivated, independent working style (especially for Virtual Internship)
• Creative thinker
• Open to using new communication tools (WhatsApp)

We plan to communicate with our virtual intern using these communication tools: Zoom, email & WhatsApp

PRIMARY CONTACT: Anis Alibhai, Co-Founder