Marketing Plan

Closed
Atsign
San Jose, California, United States
Denise Daniels
Head of Innovation & Partnerships
(6)
3
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Customer segmentation Digital marketing Lead generation Marketing analytics
Skills
marketing strategies marketing marketing planning mobile apps artificial intelligence
Details

Our company is launching a new kind of mobile app. We are looking to create a marketing strategy to bring in early adopters and have them download the app.

We want students to help us build a marketing plan to grow and engage our target market.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our current marketing goals and strategies.
  • Researching market segments and identifying where to start.
  • Recommending new channels we should use for promotion.
  • Create marketing tactics not requiring budget.

Bonus steps in the process would also include:

  • Recommending updates to our messaging that can better explain our value proposition.


A description of the mobile app: atBuzz:

Today, connecting with trusted friends and family is more important than ever, as we become inundated with spam and scams that are made more effective by AI. atBuzz is a new type of connections app based on Networking 2.0 technology that lets you:


  • Share information and pictures privately, completely end-to-end encrypted
  • Contextually share different things with different groups of people, whether it’s family, friends, or just acquaintances
  • Unshare information- that’s right, you can remove information and it disappears from their phone

The product is built, has a beautiful UI, and is ready to be launched.



Deliverables

By the end of the project, students should demonstrate:

  • Familiarity with our marketing goals and strategies
  • Participate in app customer testing
  • Understanding our market segments and the priority to start with
  • Recommendations for promotion channels
  • Identification of no-budget, guerrilla tacticshttps://at.buzz/

Bonus steps would include:

  • Updating our messaging

Final deliverables should include

  • A final report.
Mentorship
  • We are a flat organization and students self-manage themselves and learn by doing and asking questions. In this case, you will have access to and ask questions to the an experienced entrepreneur and our Atsign CEO, Barbara Tallent. Through her answers you will learn about marketing in a start up.

About the company

Company
San Jose, California, United States
11 - 50 employees
Technology, It & computing

We are internet optimists. We believe in the internet and all it has to offer. And, we want to make the internet better. How? Well, tech luminaries Kevin Nickels and Colin Constable decided to go to the core. They developed an open-source technology at the protocol level. No more client-server thinking, no more authentication nightmares and walled gardens, no more entering the same data ad nauseam into a data center owned by somebody else. With the atProtocol and your personal atSign, you get your own keys to your own datadom, your own micro-server, and a world of people-first apps where you mix and match them using your atSign to seamlessly move around the internet without being surveilled. Does that sound optimistic, or what?