Jakarto, a company specializing in high-definition 3D mapping solutions, seeks to refine its marketing strategy to better position itself in the competitive geospatial technology market. The project aims to analyze current marketing efforts and identify opportunities for improvement. Learners will apply their knowledge of marketing principles to evaluate Jakarto.com's existing strategies, assess market trends, and understand customer needs. The project will involve conducting a SWOT analysis, researching competitor strategies, and identifying potential target markets. The goal is to provide actionable insights that can enhance Jakarto.com's market presence and customer engagement.

The project deliverables will include a comprehensive marketing strategy report that outlines key findings and recommendations. This report should contain a detailed SWOT analysis, a competitor analysis, and a list of suggested target markets. Additionally, learners will present a summary of their findings and recommendations in a presentation format to Jakarto.com's marketing team.