The main goal for the project is to create design and curation assets for Tandem Experiences, as well as provide assistance and feedback with new app UI/UX changes and rollout. This will involve several different steps for the learners, including:

- Understanding the company's brand identity and target audience.

- Creating design assets such as graphics and visual content for the company's app and website.

- Curating content that aligns with the company's brand and vision.

- Providing feedback and assistance with new app UI/UX changes and rollout.

- Assisting with customer discovery and focus groups

By the end of the project, learners should complete the following tasks:

- Design assets including graphics, and visual content.

- Curated content that aligns with the company's brand and vision.

- Feedback and assistance with new app UI/UX changes and rollout.

- Feedback and assistance with customer discovery and focus groups

Final deliverables should include:

- All design and curation assets created during the project.

- Documentation of feedback and assistance provided for new app UI/UX changes and rollout.

- Customer Discovery & focus group report.

• in person mentorship at the Innovation Boost Zone (at TMU)
• opportunities to attend experiences, conference and other industry learning events
• weekly team meetings and check-ins (in-person)
• access to team tools such as SLACK, Canva, Google Workspace and more