The main goal of the project is to comprehensively assess, improve, and optimize your organization's web and e-commerce presence. The objective is to provide you with a detailed report and actionable plan that enhances your digital footprint across various online platforms. This will involve reviewing your current online status, conducting SWOT-TOWS analyses, recommending suitable platforms for growth, and developing a digital marketing plan encompassing SEO, PPC, and content strategies. Ultimately, the project aims to empower your organization with a well-defined online strategy and actionable tactics that drive increased engagement, visibility, and success in the digital realm

To achieve the project goal of enhancing the organization's digital footprint and e-commerce presence, learners will need to:

1. Analyze the current online status, identifying strengths and weaknesses.
2. Conduct SWOT-TOWS analyses to align internal factors with external opportunities.
3. Develop a clear online strategy, segmenting the target audience and defining positioning.
4. Recommend suitable platforms (e-commerce, content, etc.) to support growth.
5. Create a digital marketing plan including SEO, PPC, and content strategies.
6. Formulate an implementation Gantt plan with timelines for task execution.
7. Compile findings into reports, prepare a presentation, and communicate effectively.
8. Continuously monitor and adjust strategies for ongoing optimization