The main goal of the project is to comprehensively assess, improve, and optimize your organization's web and e-commerce presence. The objective is to provide you with a detailed report and actionable plan that enhances your digital footprint across various online platforms. This will involve reviewing your current online status, conducting SWOT-TOWS analyses, recommending suitable platforms for growth, and developing a digital marketing plan encompassing SEO, PPC, and content strategies. Ultimately, the project aims to empower your organization with a well-defined online strategy and actionable tactics that drive increased engagement, visibility, and success in the digital realm

To achieve the project goal of enhancing the organization's digital footprint and e-commerce presence, learners will need to:

1. Analyze the current online status, identifying strengths and weaknesses.
2. Conduct SWOT-TOWS analyses to align internal factors with external opportunities.
3. Develop a clear online strategy, segmenting the target audience and defining positioning.
4. Recommend suitable platforms (e-commerce, content, etc.) to support growth.
5. Create a digital marketing plan including SEO, PPC, and content strategies.
6. Formulate an implementation Gantt plan with timelines for task execution.
7. Compile findings into reports, prepare a presentation, and communicate effectively.
8. Continuously monitor and adjust strategies for ongoing optimization

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• The customer segments our brand primarily caters to.
• Information about our services.
• Input on choices, problems or anything else the students might encounter.