We are new-concept health and wellness start-up clinic. We will be opening up in the beginning of next year, and need to develop a set of marketing campaigns, but it has been challenging to implement them being a start-up clinic. We would like to collaborate with students to create a launch strategy in promoting our company.

This will involve several different steps for the students, including:

• Familiarizing themselves with our target market, products and services.
• Research and strategizing content in the form of social media posts, emails, brochures, etc.
• Creating marketing campaigns for launch and follow up campaigns throughout the year
• Recommending and creating content according to a recommended social media calendar to increase brand awareness, and website traffic.
• Overseeing our channels and keeping them up-to-date.

Bonus steps in the process would also include:

• Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

By the end of the project, students should demonstrate:

• Familiarity with our target market, products and services
• Deployment of marketing content
• Updates to our channels

Bonus steps would include:

• Recommending SEO strategies

Final deliverables should include

• Digital Marketing content.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and services
• Our marketing strategies
• Input on choices, problems or anything else the students might encounter.

Payment by funder C$1,500.00