Expanding Clientele Access to Mobile Social Clinic Practice
Project scope
Categories
Communications Market research Advertising Public relations Social workSkills
talking therapies brand awareness marketing social work mental health preschool educationMobile Social Clinic (MSC) is presently entering into our 2nd year of operation. Our goal is to increase our brand awareness and to bring in new clients. At present we are wondering what the best way is to grow our practice. Note that we lack a large advertising budget.
Mobile Social Clinic (MSC) is the only company that has Registered Social Work Therapists who come to the clients home or location identified by the client, learning how to advertise this unique service is also our goal.
MSC has three unique niches.
1. In-Home: Therapist attends to the clients home
2. In-Community: Therapist meets client in community via a walk and talk therapy session
3. Virtual: Text Therapy and Zoom
We would like to increase our Present Referral Sources which are Medical/Mental Health, Educational, and legal.
Our main focus this year is: In home and In Community. The main outcome of this project would be for MSC to have a process of accessing future clients.
1. Advertising two of our three niches - In home and In Community with limited financial budget.
2. Developing a marketing Strategy.
3. Creating a referral source focus on Medical referrals through Doctors, preschool to Post-secondary and Legal and general community referrals.
4. Access of funding if possible.
5. Feedback as to our Website
We are open to providing as much supervision and mentorship needed. The person actively providing mentorships has had over 40 years of social service experience.
We can provide access to our website (www.mobilesocialclinic.com) and digital advertising.
About the company
Mobile Social Clinic (MSC) is presently entering our 2nd year. MSC is the only company that has Registered Social Work Therapists who come to the clients home or location identified by the client. We have 3 Niche services. 1. In home, MSC therapist comes to clients Home. 2. In Community , MSC Therapist does walk and Talk therapy and 3 Virtual, MSC Therapist communicates via Text and or Zoom. MSC is about nurturing ourselves, others and our relationships. Research has shown that people with strong social connections respond better to stress, as well have few health issues, maintain a more positive outlook and healthier lifestyle. We understand the challenges in finding and connecting with a therapist, MSC has the ability to respond within a 48 hour period.