Objective:

The objective of this project is to develop a strategic pricing model for CyberBridge Marketing that aligns with market demand, customer expectations, and business growth goals. Students will explore various pricing structures, conduct market research, and recommend an optimal pricing strategy that enhances customer acquisition, retention, and profitability.

Tasks & Activities:

Phase 1: Market Research & Analysis

• Research pricing trends in B2B marketing services, with a focus on cybersecurity and MSP sectors.
• Analyze customer expectations and willingness to pay for cybersecurity marketing services.
• Identify industry best practices in pricing models beyond direct competitors.

Phase 2: Pricing Model Development

• Explore and define different pricing structures (e.g., fixed-fee, tiered, value-based, subscription).
• Evaluate the pros, cons, and feasibility of each pricing model for CyberBridge Marketing.
• Consider factors like customer value perception, service scalability, and revenue impact.

Phase 3: Strategic Recommendations

• Select the most effective pricing model based on research findings.
• Provide a justification for the recommended approach.
• Develop a step-by-step implementation plan outlining how CyberBridge Marketing can adopt the new pricing model.

Project Deliverables:

Strategic Pricing Report

• Overview of market trends and customer pricing expectations.
• Comparative analysis of pricing models with advantages and challenges.
• Recommended pricing strategy with supporting data.
• Implementation roadmap, including key steps and potential impact.

Executive Presentation

• Summary of research insights.
• Overview of pricing model options.
• Justification for the final recommendation.
• Key implementation steps.

Market Research Summary

• Key insights from industry pricing trends.
• Customer pricing expectations and value perception.
• Lessons from broader pricing strategies used in service-based industries.