Digital Marketing Specialist
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Project scope
Categories
Communications Market research Product or service launch Marketing strategySkills
field marketing digital marketing cyber security cross-functional coordination product marketing sales prospecting machine learning marketing lead generation go-to-market strategyDigital Marketing Specialist
We're transforming the Cyber Security industry
About Us:
F8th uses machine learning that can identify users and fraudsters in real-time via 100s of patterns of how an individual uses their mouse, keyboard, touchscreen and other inputs. It continuously analyzes typing speed, movement speed, clicking speed, acceleration, and more, and then builds a behavioural profile.
Job Duties:
- Drive the cross functional coordination of New Product launches to maximize customer/prospect awareness and adoption
- Execute go-to-market plans to support marketing objectives, integrated campaigns and the growth of the F8th customer base
- Manage company’s social media platform such as Linkedin, Indeed and Facebook
- Monitor and research industry trends to identify marketing opportunities and penetration strategies and understand the competitive landscape within targeted markets
- Coordinate different types of tactics and programs including but not limited to writing email copy, nurture flows, organic & paid social media, landing page development, sales collateral development, digital and SEO support, and webinars
- Collaborate cross-functionally with other marketing teams (e.g. content, creative, field marketing, communications and/or product marketing) to execute marketing tactics
Qualifications And Skills
- Experience in marketing programs/lead generation in B2B technology
- Understanding of marketing lead generation tactics, strategy and overall integrated marketing execution
- Demonstrated skill in managing timelines, budgets and multiple vendors
What We Offer You:
- Start-up lifestyle at a Cyber Security company
- Experience working closely with the founders of the company
Constant zoom meetings and interaction with the Chief Business Officer and the founders of the company
About the company
F8th’s mission is to provide solutions to organizations against the latest cyber threats, enforce user privacy and corporate data security, and mitigate the massive damages and losses caused by data breaches.
F8th’s behavioural biometric analysis (BBA) works by analyzing mouse, keyboard and touchscreen movements to discern the unique identity of the user. Unlike conventional two-step authentication systems, F8th uses artificial intelligence, machine learning and deep learning to analyze 100s of these inputs in real time to identify an authorized user vs a fraudster. Moreover, F8th passively protects the customer and corporate data by continuously authenticating users through their human behaviors. Unlike every other tracker, F8th uses data that websites need to provide services, hence it is not impacted by browser tracker blockers, and is completely compliant with the new data privacy regulations.
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