International expansion - Social Impact Project
Project scope
Categories
Data analysis Operations Project management Competitive analysis Market expansionSkills
marketing strategies sales presentations communication business planning pest analysis marketing go-to-market strategy demography market size stakeholder analysisWHO: Grey-box is a social innovation startup that is working on providing free wifi access to educational content in areas where internet and electricity access is problematic.
WHY: 50% of the world lives offline – they haven’t connected to the internet in the last 3 months. In Africa, the average cost for 1GB of data is 7% of the average monthly salary. Even in North America, 50% of rural Canada does not have access to the minimum speed for the Internet. We believe that this is a solvable problem.
HOW: Over the last 2 years and based on field research and work, we have developed an array of mostly open-source social innovation projects. Each of those projects has a dedicated page on Riipen, but this listing serves as a quick summary:
- UNI is a low-cost device (and soon an Android application) that allows Wi-Fi access to everyone, everywhere, even in areas without reliable or safe internet. With a simple click to upload, Slides, PDFs, videos, Moodle, databases, or even copies of entire websites can be made available offline for free.
- Project Codex uses AI to translate medical databases in several languages and regions to facilitate international operations. It can be accessed via a mobile site or a tool such as WhatsApp. The Medical Codex project aims to provide an easy-to-use tool that can help coordinate medical equipment between countries and to quickly translate medical terms across multiple languages while accounting for local variations such as brands and generics.
- Project Symmetry is an application using AI to accelerate Wikipedia's translation efforts in less-represented languages (less than 1 million articles) by building a semantic understanding of similar articles in various Wikipedia languages and providing relevant translations for missing information
- Project Scraper is a Google Chrome extension that enables offline access to a web page or an entire website with just a few clicks.
- Project Mesh is an application that enables Android devices to connect and send files and messages over long distances without requiring internet connectivity.
- Project Cybercafe is software that runs on an Android device, enabling smart hotspot functionality for the sharing of internet connectivity with other Wi-Fi devices. Recognizing costs and other restrictions that may exist in our targeted regions, several controls are in place to allow a high level of control over how a user’s hotspot device is used for internet access.
Due to the multifaceted nature of our projects, learners can engage in a variety of tasks. This may include:
- Conduct market research, including demographic data, market size, and connectivity issues.
- Perform PESTLE and SWOT analysis to identify trends and competitor strengths/weaknesses.
- Analyze the state of connectivity in specific regions and identify key challenges with supporting data.
- Identify stakeholders, key players, and organizations related to connectivity and literacy.
- Research relevant events and communities for potential engagement.
- Conduct competitor analysis and recommend strategies for Grey-box’s brand positioning.
- Manage project timelines and budgets, ensuring deliverables are met on time and within scope.
- Develop go-to-market strategies for product launches and community outreach.
- Gather user feedback and coordinate testing to improve product functionality.
- Engage in partnership outreach and prepare proposals for collaboration.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
Quality educationAbout the company
Grey-box is a social innovation startup. Its main product, Uni, provides wireless access to digital resources (such as Wikipedia, Khan academy, several MOOC-type online courses, medical databases) in areas where access to the internet or to electricity is unreliable.
While 50% of the world's population is not connected - and the COVID-19 situation is exacerbating these inequalities - our team is working on an accessible product (portable, energy efficient, climate resistant and, above all, less than 100 $ the unit) which allows anyone to connect to these essential resources for their development and autonomy.
Grey-box is a nonprofit structured under the principle of mobile-first and remote-first. Diversity is not only encouraged, it is an integral part of the strength of the team and its projects