Marketing for Women & Non-binary Social Networking App
Project scope
Categories
Branding & style guides Market research Social media marketingSkills
target market value propositions communication sales prospecting marketing market segmentation social networks social media search engine optimization auditingThe primary focus for the student will be:
- Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
- Recommend changes to advertising and PR materials
- Investigate our competitive landscape; perform market segmentation to identify the ideal target market.
- Conduct an audit of our current social media presence and/or other current communication channel(s).
- Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility.
- Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content.
Our goal at the end of this experience is:
- For the student(s) to help us improve our brand's presence and capture greater market share.
- For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
- For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
- For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
- For the student(s) to help us generate more traffic and revenue through search engines.
Students will work closely with the primary project manager who is supervising and available for questions. Daily check in calls (if wanted) will be provided and weekly targets to be hit.
We also have an extensive PR roadmap which will help the student(s) a lot.
About the company
Established in 2014, InPower was a Facebook group fostering women and non-binary individuals grappling with instances of harassment or bullying, and seeking a safe and supportive online environment. InPower has garnered substantial traction, evidenced by an impressive user base exceeding 30,000 on its Facebook group. This user constituency forms a pivotal foundation for InPower's overarching mission to extend assistance and solidarity to those seeking refuge within its digital enclave. Nowadays, InPower is taking a significant step forward in its commitment to fostering a safe and supportive online environment for women and non-binary individuals. The organization is proud to announce the upcoming launch of a dedicated app that will serve as a support platform and a digital safe space. With this new app, InPower aims to enhance its mission by providing a more streamlined and accessible avenue for individuals seeking assistance and solidarity. The objective is to create a vibrant and nurturing community where women and non-binary folks can connect, share experiences, and find strength in unity. The app will offer a range of features designed to facilitate meaningful interactions, including forums, chat functionalities, and resources tailored to address the unique challenges faced by its users.
We are an alternative social media app for those who have suffered abuse, harassment, trolls, flaming, and other forms of cyberbullying and looking to be part of a safe space online where members put in the work to illuminate unhealthy communication and misinformation. Depending on which group you'd like to join, our members need to be educated on important topics and information so we keep our communities a safe space (History of Homophobia, Conflict Resolution, Black Lives Matter movement, etc). This can vary from important things happening in the world today or social etiquette/intelligence resources. We strive to have the highest standards of healthy and respectful communication compared to any social media platform existing today.
You can think of it like a wellness oasis - not just a social media platform. From peer-to-peer self development workshops, one-on-one counselling, and online education, we are a one-stop platform for anyone looking to grow, heal, and learn. We ultimately want our members to get to a place where they can receive love, and give it back to the universe. Teaming up with behavioural psychologists for our foundational badges to join groups contributes significantly to cultivating a safer and more supportive online space for women and non-binary individuals. These badges educate members on healthy communication skills, such as: Empathy, Conflict Resolution, Perspective Taking, and much more. This allows our members to know they are part of sub communities and groups with other members who share the same communication skills as them, cultivating a safer space online.
We have teamed up with behavioural psychologists to educate members on the psychology on why someone would be struggling in social or emotional skills. On InPower we give positive reinforcement, making our members know it is not their fault if these skills are weak, and that it has been rooted from our traumas and absent resources growing up. Providing an educational space where members can reflect, heal, and grow, and providing a community space where members can practice their skills of support, empathy, and connection, is our mission and belief that will change cyber bullying once and for all!