The goal of this project is to create videography and photography assets that can be used on The Roasters Pack website and in marketing campaigns. This will involve several different steps for the students, including:

- Researching the current visual identity of The Roasters Pack and understanding the company’s brand and mission.

- Developing a creative brief to guide the project.

- Creating a portfolio of videography and photography assets that align with The Roasters Pack’s brand.

- Editing and retouching the assets to ensure they are of the highest quality.

- Creating a library of assets that can be used in marketing campaigns.

By the end of the project, students should demonstrate:

- An understanding of The Roasters Pack’s brand and mission.

- A portfolio of videography and photography assets that align with the brand.

- A library of assets that can be used in marketing campaigns.

- A creative brief to guide the project.

Final deliverables should include:

- All source files for the assets.

- A written report explaining the creative process and outcomes.

• provide regular and consistent feedback on their work
• will provide regular touch points with the CEO and marketing team
• will have regular one on ones to support them in their role and provide guidance