Blogging

Closed
Shoo-Foo Eco Linens
Vancouver, British Columbia, Canada
Dany F
entrepreneur
(13)
4
Preferred learners
  • Canada
  • Academic experience
Categories
Creative writing Copy writing Media
Skills
target market blog posts marketing atlassian bamboo linens
Project scope
What is the main goal for this project?

Shoo-Foo has been on the market since 2007. When we launched the company, our goal was to help introduce bamboo textile into the home linens market. Today, Shoo-Foo advertises a small collection of eco sustainable home textile products online. We are in the process of growing our products line and re-positioning the brand as the go-to brand for natural fibers at home.


We would like to collaborate with students to create blog posts that drive more traffic to our website.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our goals, target market, products and services.
  • Recommending topics for our blog posts.
  • Drafting blog posts relevant to our business.
  • Revising blog posts based on feedback.

Bonus steps in the process would also include:

  • Recommending ways to market our blog.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our goals, target market, products and services
  • Recommendation of blog post topics
  • Drafts for relevant blog posts
  • Revisions of blog posts

Bonus steps would include:

  • Recommending blog marketing strategies

Final deliverables should include

  • Blog posts.
Supported causes
Responsible consumption and production
About the company

Shoo-Foo is a Canadian Benefit company that offer healthy & eco sustainable products designed to uplift your well-being at home. Our mission is to help reduce toxins in the environment by helping more people make the switch to natural fibers for their home linens.