DFEnergy Ginseng Sachets Esports Advertising Campaign

Open
DansFarmaRoot
Toronto, Ontario, Canada
Owner
(66)
4
Project
Academic experience
80 hours per learner
Learner
Anywhere
Advanced level

Project scope

Categories
Advertising Digital marketing Marketing strategy Social media marketing
Skills
social media esports target audience scheduling advertising strategy twitch key performance indicators (kpis) advertising campaigns selling techniques
Details

DansFarmaRoot is launching its award-winning DFENERGY Ginseng sachets, specifically targeting the US esports gaming market. The goal of this project is to create an engaging and effective advertising campaign that resonates with esports gamers, highlighting the benefits of DFENERGY Ginseng for enhanced focus and energy. The campaign should leverage both digital and social media platforms, considering the habits and preferences of the target audience. The project will require a comprehensive understanding of the esports industry, the competitive landscape, and the unique selling points of DFENERGY Ginseng. The final campaign should be creative, data-driven, and aligned with DansFarmaRoot's brand values.

Deliverables

- A detailed advertising strategy document outlining the campaign's objectives, target audience, key messages, and chosen platforms.


- A series of digital advertisements, including graphics, videos, and social media posts, tailored for platforms like Twitch, YouTube, and Instagram.


- A content calendar scheduling the release of advertisements and engagement activities.


- A report on the expected reach and impact of the campaign, including key performance indicators (KPIs) and metrics for success.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes
Good health and well-being

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Consumer goods & services, Food & beverage, Marketing & advertising, Sales, Trade & international business

DansFarmaRoot is an innovative Canadian Ginseng farm-to-table nutraceutical company committed to enhancing daily performance and well-being through natural, effective, and scientifically supported supplements.

Our dedication to quality starts at the source with Canadian-grown ginseng, ensuring the highest potency and purity in every product. Leveraging cutting-edge AI technology, our flagship, award-winning product, DFENERGY, sets a new benchmark in the health and wellness industry.

Our commitment to innovation is exemplified by our record-setting onboarding of University co-op students, who infuse our team with fresh ideas and cutting-edge strategies.

At DansFarmaRoot, we are not just revolutionizing the health and wellness industry; we are setting a new standard for how small businesses integrate AI into their ecosystems.